Photograph of packaging of various products. What price do buyers expect for this product? Eco-friendly Nokia phone

We present to your attention a selection that contains all the most interesting and revealing things from the field of packaging design, the work of the winners of authoritative design competitions and design features different countries peace.
The packaging designs below are definitely one of a kind. It makes you want to get the product regardless of what’s inside. This is the most creative and unusual packaging, remaining only at the concept level or successfully implemented into reality.

1. Natural juices. Japanese designer Naoto Fukasawa created juice packaging in the 'Juice skin' style.

2. Milk. Masterfully mastering the secrets of typography, Canadian designers Julien De Repentigny and Gabriel Lefebvre presented a milk packaging concept that would make even illusionists jealous.

3. “Anti-theft” lunch bags.”

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5. Stadium in a Nike box.

6. Japanese bun.

7. Note headphones.

8. Sophisticated minimalism from designer Corinne Pant.

9. The packaging of honey is made in the shape of a beehive, upon opening which the buyer sees a jar of honey literally covered with bees.

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11. Vodka Smirnoff Caipiroska.

12. To emphasize and highlight the fruity component of vodka, the designers wrapped the bottle in a label imitating the skin of a fruit.

13. Removing a label is like peeling a fruit.

14. Spaghetti “New York”. The shape of the spaghetti repeats one of the symbols of the city - the Empire State Building.

15. Butter! Better!”

16. Disposable package of butter and wooden knife “2 in 1? by designer Yeongkeun.

17. Kitchen appliances Scanwood. Made from natural wood. Design by Goodmorning Technology.

18. Blush matches.

19. Incendiary sampling from the lingerie brand and Berlin-based BBDO.

20. Porkinson pork sausages. The packaging from designer Jones Knowles Ritchie embodies English style and affluence.

21. Fruit jelly.

22. Notice that the letter Q in the product name is shaped like a cup with a spoon. Designed by Marcel Buerkle.

23. Wine in plastic glasses.

24. Chewing gum Gubble-boom.

25. Under each face there is a skeleton. Design by jjaaakk design.

26. Gloji juice. The packaging is made in the form of a red-hot light bulb, which is closed with a screw-on lid.

27. Medicine Nobilin.

28. Open fire on heavy food.

29. CD.

30. Disc of the Lithuanian musical group SHIDLAS, album “Postmodern Salami”.

31. Cereals"Breakfast".

32. The packaging plays on the word breakfast, which is divided into break - break and fast - quickly. The packaged mixture already contains the required amount of salt and sugar. Just open the package over a boiling pan, and a quick breakfast is ready.

33. Gortz shoes.

34. Kleenex napkins.

35. The “Perfect Slice of Summer” series was developed by Kimberly-Clark senior designer Jennifer Brock with the assistance of Los Angeles-based illustrator Hiroko Sanders.

36. tPod tea.

37. With a boat-shaped tag, you won't have to fish out the thread of your tea bag from the bottom of your cup.

38. Ford Ranger Extreme truck. JWT Agency, Kuala Lumpur, Malaysia.

39. Tea-shirt. The tea packaging is made in the form of a cabinet, in which stylish tea T-shirts hang on hangers.

40. Energy drink “Portion of Bloody Energy”. In accordance with the name of the energy drink, the packaging was chosen - a blood transfusion package.

41. Kitchen sponge.

42. Packaging for medicines.

43. To make the process of taking pills more desirable, designers volunteered to create Medi Flower packaging with potted flowers, in the petals of which the very pills are stored.

44. Coconut milk.

45. Royal tea. The German design studio Donkey Products has developed a design for tea bags with paper floats in the shape of members of the royal family of England.

46. ​​Anti-smoking pack. Designer R.J. Reynolds believes that such packaging could become an alternative to the inscription “Smoking Kills” on cigarette packs.

47. Spark washing powder. Packaging design by Korean studio Aekyung.

48. Condoms “No more sex.”

49. Good humor and slight irony make the packaging attractive to target audience.

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51. Rellana Wool yarn. Rellana Wool is intended for making scarves and hats. Yarn for warmth.

Beverage packaging is very relevant today and, despite the fact that most of ideas remain at the level of “concepts”; some things still make their way onto store shelves. Many of those presented in this article creative designs capable of arousing interest among both producers and consumers.

This material contains the most interesting conceptual works, including, which is certainly pleasant, quite a lot of works by Russian designers.

Creative drink packaging design

"Chotkaya" vodka

“Chotkaya” is a new Russian premium vodka. The Piruli studio came up with the idea, developed the appearance of the bottle, packaging and developed a promotional website for the new product. The Chotkoy Vodka website already offers sales of vodka in batches of 1,000 bottles.

A mixture of emotions, creative design and vodka

The bottle concept of designer José Luis García Eguiguren is “involved” in alcoholic beverages and emotions. It consists of two intertwined cocktail tubes, one of which contains vodka, and the other contains fruit additive.

The author of the concept distributes emotions according to the colors of the cocktails: yellow will give joy, red - love, green will instill rage, black - fear, blue - sadness. Drinks are combined into a mix only before direct consumption - before entering the mouth. The bottle is made of durable plastic.

Sexy Tina: 2 in 1 breast bottle

The concept of a truly erotic packaging for Sexy Tina milk cream liqueur was created by Moscow designer Pavel Gubin.

According to the designer, it should be 35 degrees alcoholic drink in a savory-shaped metal container. You definitely need to drink from such a bottle from the neck in order, firstly, to feel the creativity and depth of the designer’s idea, and secondly, to remember the long-forgotten primary instinct of mammals.

Coca-Cola “shrank” by 2/3 in a new eco-concept

While giant soft drink manufacturers are thinking about how to make their containers more environmentally friendly, 18-year-old American student Andrew Kim solved this problem with his simple but ingenious concept. In his opinion, it makes sense to replace the classic Coca-Cola bottle (and in the future, other companies) with folding prototypes with a square base.

What will it give? First, according to Kim, after use the bottle can be compressed, making it 66% smaller than full. The bottom of such a container will be made with a recess for the cork of another bottle - this way they can be packed tightly and save space during transportation. According to the student’s project, such packaging will be made from 100% natural substances remaining after cane processing.

Fabulous design of Norsk Ol beer

Rihanna Christianson brought the spirit of legends and fairy tales to the design of the Norsk Ol beer bottle.

“There are six bottles in one package of Norsk Ol. The main “heroes” of the creative design were the characters of Norwegian folklore Nisse. Nisse are small creatures that can bring good luck, but can also bring misfortune. They live in barns and near farms, and really don’t like being played, although they themselves are not averse to playing tricks on people.”

Disposable cardboard teapot from Taylors of Harrogate

Konstantin Kharlov, a student at the British Higher School of Design (Moscow), developed an unusual one. The new disposable cardboard teapot from Taylors of Harrogate delivers great tea wherever you are - at home, at work or outdoors.

Inside the kettle is a tea container made of biodegradable unbleached cotton. The main liter part of the kettle is completely recyclable. The spout is made from biodegradable plastic and consists of an edge, a cutting element and the spout itself, making the opening process easy. When filled with boiling water, the initially almost flat kettle takes on its own shape. So just add water and enjoy your tea.

Forgeron - beer packaging “with foam”

Another concept by Pavel Gubin is Forgeron (translated from French as “blacksmith”), a concept for Belgian dark beer.

The classic style label is screen printed. The shape of the glass packaging visually resembles a large beer mug. The decorative lid looks like the “foamy head” of fresh beer.

If a can of Coca-Cola were colorless...

Coca-Cola- classic example a cult brand that can be recognized by taste, color, smell and sound. Let's imagine for a moment that a can of cola becomes... colorless. Will she be less recognizable? New York designer Harc Lee offered his original answer to this question.

The gray aluminum can with a recognizable logo in relief does not look dull, as it might seem at first glance. In addition, as the creator of the concept himself notes, a gray can without a colorful print is a more “advanced” eco-saving packaging.

Firstly, eliminating color printing allows you to save energy (an issue that is becoming a high priority in the state level in developed countries of the world). Secondly, the process of recycling unsealed aluminum packaging becomes less toxic, which is also an undoubted advantage of the concept.

Natural products in environmentally friendly packaging

Dairy producers could only dream of such packaging. And we all know that if you want something for a long time, it happens - and this case was also no exception. Catching the thoughts of dairy farmers, designer Lindsay Perkins has created an amazing concept - a creative presentation for a simple home-cooked meal.

The challenge was to come up with environmentally friendly packaging. Which was done. So, for example, milk bottles come without labels - all the necessary information is written directly on the glass. This container can be used again and again. Menu paper is also completely “natural” - it is made from ordinary grass seeds, so if you throw a wrinkled menu on the ground, it will germinate after a while.

Perfect cleanliness: BQB concept

As part of the BQB concept training, agency designer Galima Akhmetzyanova proposed an original packaging idea for private label washing powders. The concept of this creative design is based on the visual perception of purity as ideal whiteness - for white, and bright, rich shades - for colored linen. No extra graphic elements and information blocks, the packaging is visually similar to a fabric bag.

Lamb in cardboard: eco-concept

British designer Chris Chapman, who supports the "green" movement, offers a very simple and "eco-friendly" idea for packaging fresh meat.

By abandoning the plastic pallet and polyethylene, the cut product can be packaged in cardboard treated with a water-repellent spray. And instead of a pallet, use a plate of hard absorbent material.

Colgate in balls

Industrial designer and 3-D modeler from Florida Martin Ortiz came up with an unusual packaging concept for Colgate toothpaste. This is not an ordinary flexible tube, but a sphere-shaped soft packaging with a hinged lid.

Eco-friendly Nokia phone

Combination of carbonated drink and mobile phone may be safe for the environment. No matter how incredible this combination may seem, it nevertheless exists: its author was the young British designer of Chinese origin, Daizi Zheng, who created a unique concept for the “fizzy” Nokia phone.

The idea is that the phone takes the necessary energy from the hydrocarbons of the sweet carbonated drink. This charge is enough for the new phone to work no worse than a regular one.

“This environmentally friendly concept was developed at the request of Nokia Corporation. I did some research and found out that phone batteries are expensive to manufacture, and that the technology used to make them is harmful. environment. The bio-battery avoids this. It provides three to four times more energy than traditional charging, and the issue of its recycling is solved more than simply.”

Origami tea bag

A tea bag in the form of an origami figure is an interesting concept by designer Natalia Ponomareva.

"Nun Chucky" - the weapon of real ninjas

“Nun Chucky” snacks are the weapon of real ninja-snack eaters. The creative concept of Moscow designer Alexey Zimnikov is a bold solution of form, style and color.

Redesign concept for Finnish vodka Black Elk

Portuguese designer Guilherme Jardim from Lisbon proposed a modern concept for redesigning the popular Finnish vodka premium Black Elk. The main idea is to create a trendy, bright image of a product aimed at modern successful young people who enjoy life and appreciate good alcohol.

Black Elk is one of the symbols of Lapland, so the packaging design concept is made in the Scandinavian style. According to the author's plan, the container should be made of black frosted glass, and the label should be made of drawing paper with a soft texture.

Zurcher: walking coffee symbol

Czech designer Stas Sipovic proposed his conceptual version of the rebranding of the Swiss coffee shop Zurcher in Zurich. “Walking” coffee bean as a brand character - a unique interpretation of the walking symbol of Johnnie Walker?

Illegal fantasies: marijuana packaging concepts

What would retail packaging of ready-to-use marijuana look like if it were legal? This question was asked in the July issue by the editorial staff of the New York popular design publication Print Magazine. Unable to find an answer, they turned to professional designers, organizing a concept competition for "Best Creative Design for Marijuana." Four agencies presented their “fantasies” on a given topic: Lust from Amsterdam, Base Design from New York, The Heads of State from Philadelphia and the Norwegian design studio Strømme Throndsen from Oslo.

Kill the Sheep: “killer” energy drinks

Kill the Sheep is a talking concept for energy drinks from designers and illustrators Ekaterina and Elizaveta Solomeynykh.

Travel:Men for travelers

Israeli Graphic Designer Nadav Rikover is the author of the concept of packaging toiletries for Travel:Men travelers. Each package is a mini-suitcase for 7, 14 and 21 days of travel.

GRB: three bottles, one style

GRB drinks (an abbreviation for “gin, rum and brandy”) are fake packaging designs for the alcohol line of Erick Fletes from California. A swing-top bottle in the style of Grolsch beer, “playing with typography” and the contrast of black color are the main details of the visual image.

Mr. Burglar: a “thieves’” whiskey concept

London designer Fantasist created the visual identity of the fake alcohol brand Mr. Burglar (aka "Mr. Thief"). According to the designer's idea, this is whiskey packed in a tube. The effect of visual perception is achieved through non-contrasting illustrations on a gray background. The label itself is made of heat-sensitive paper, so when touched, “fingerprints” remain on it.

Nike sports and erotic branding

Marlen Franco, an aspiring designer from San Francisco, proposed an interesting, legitimate idea for the Nike brand. Sports, activity, healthy image life - the fundamental ideas are perfect not only for sportswear and accessories, but also for a branded line of condoms.

#@$#!: comparison with “domestic” creativity

Design studio Hattomonkey presented a creative design - packaging for hot sauces and seasonings #@$#! (“Hashi”). The project reached the final of the ADCR Awards 2009 in the PACKAGING category.

Trap instead of a bottle opener

A student at the Canadian school of design UQAM (teacher Sylvain Allard) proposed the concept of beer packaging for a cheerful country party - with a bottle opener included. Good option for beer without a screw cap or for those who drink so much of it that it becomes difficult to open it with their hands.

Fruits in the grass

Joy de Vivre has released the Fruity Bowl, an original fruit bowl. Its creation by the author, Canadian designer Terence Cooke, was inspired by the familiar grass. A fresh and functional approach to the fruit container is the 169 soft silicone fingers. The first trial batch has been released so far. If the company sells 1,500 products within 16 weeks, it will launch the new product into commercial production.

Chupa Chups 18+

An ultra-modern, stylish and daring creative design concept from the FIRMA agency - Chupa Chups “for those 18+”.

“In the Chupa Chups 18+ series, the usual candies now have dangerous spikes. In a new interpretation, the popular candy is reminiscent of whips, collars and other non-childish entertainment. These candies can be safely given to big boys and girls. True, the price for this sweet pleasure may be swollen lips and a scratched tongue.”

Dangerous sugar

Apart from tobacco, there are not many products in the world for which legislative level The presence of warning notices on the packaging is stipulated.

French student Sybile Adrien proposed the concept of packaging with unobtrusive reminders about the dangers of excessive sugar consumption. It has long been known that this product does much more harm than good. As the transparent pack empties, more and more diseases associated with sugar abuse appear printed in white. The faster it is consumed, the sooner the consumer becomes aware of the potential health hazard.

Old Italy in Farina TM product labels

American designer Dominic Flask, representing the DangerDom studio, developed the packaging design for the line of Italian products TM Farina.

The visual style of the labels is ancient Italian architecture and rural landscapes.

Sugar the Mexican way

Day of the Dead (Spanish - Día de los Muertos) is celebrated on November 1–2 mainly by residents Latin America, as well as people from these countries in the USA and Canada. On this day, friends and relatives gather together to remember the dead.

For residents of Mexico, this holiday is no less important than the well-known Halloween for Americans, which has already become banal. The Day of the Dead has no less interesting essence, style and program of the holiday, but, unlike the gloomy Halloween, it takes place in a festive and comical mood.

The packaging for Mama Quilla cane sugar, inspired by the images of the Day of the Dead, was proposed by Camille Forget, a student at the Canadian school of design UQAM.

Invisible milk

Masterfully mastering the secrets of typography, Canadian designers Julien De Repentigny and Gabriel Lefebvre presented a milk packaging concept that would make even illusionists jealous.

Slender chips

Industrial creative designer from Iceland, Hafsteinn Juliusson “packed” unusual chips that do not contribute to excess weight. Slim Chips contain a minimum of calories as they are made from colored, flavored edible paper.

Hi all!

Continuing the topic, today I will give a few simple tips, guided by which you can quickly and easily create such package design, which will not only compare favorably with competitors, but also indicate the professionalism of the designer.

Think about your last purchase. Why did you buy a product from this particular brand? Was it an impulse buy or were you originally going to buy it?

Perhaps you bought it because you found it interesting. Let's say you need shampoo. But do you need this particular brand of shampoo? This same shampoo in a shiny bottle that looks so expensive? No, you bought it because you want to feel successful and important, even if the quality of this shampoo is no different from those in the discount shopping cart!

This is the purpose of packaging. It is correct and creative packaging that helps you sell your products. It attracts attention, sends signals and directs clients' thoughts in the right direction.

I know how difficult it is to highlight your product among crowds of competitors, so I decided to prepare 50 for you useful tips on how to make packaging interesting for customers, and supplemented them with striking examples.

01. Use graphic templates (patterns)

Use patterns if you need an inexpensive and high-quality packaging option. This packaging option is extremely simple, but at the same time creates interest due to the bright stripes in the background. The color palette adds quality to the packaging, truly creating the image of the “American Dream,” and the tools speak for themselves.

02. Use all available space

When making packaging, use every available inch. For example, the inside of this box has a beautiful floral print on it. Instead of leaving them plain white, the designer used a pattern that gave the box an exclusive look. It’s not hard to guess that the product that is in such a box also looks exclusive.

03. Don't be afraid of simplicity

Sometimes simplicity is the key to the buyer's soul, and this packaging clear evidence of this confirmation. Made from recycled materials and painted in brown tones, the packaging has a simple look, and this impression is greatly enhanced by the images of feathers printed on it. Bright accents of color on the labels decorate the design and make it more modern.

04. Think about your experiences

Think about what actions a customer takes when they unbox your product. In this example, the product is luxury slippers. Since they are intended for rich people, the shoes are packaged in a beautiful bag, which in turn lies in a box. The buyer opens the package, sees another package inside, and only then gets to the shoes. The simple technique of layering the packaging adds meaning to the purchase and makes it easier for the buyer to explain to himself why he chose such expensive shoes.

05. Product add-on

Make sure the packaging design complements the product inside. This packaging looks simple and natural, just like the product that lies inside. You see everything you buy even before you hand over the money at the checkout, and this creates the impression of openness and even pride of the manufacturer in its product.

06. Fool around

If you have the opportunity to create playful packaging, don't pass it up. This packaging looks simple and at the same time extremely funny. The design on the packaging seems to interact with the product, but does not overshadow it. The colors of the packaging match beautifully with the berries inside, and the behavior of the funny cartoon character greedily eating them hints at the quality of the product.

07. Be brave

Using colorful colors and unusual shapes is a guaranteed way to stand out. When creating the design of this tequila bottle, the designer used these techniques and came out on top. The bottle looks unusual and funny and promises a fun time if you buy it.

08. Break the mold

If you have a lot of competitors, try to find a way to present your product differently than everyone else, find your own unique approach. In shape, this honey packaging is completely different from a classic glass or plastic jar. Moreover, it is made of wax. When the honey runs out, turn it over and find the wick at the bottom. Yes, you guessed it right, the packaging can be used as a candle. Thus, the manufacturer has made its product absolutely safe for the environment.

09. Think about the process

If you think your product would make a nice gift, use it to your advantage. For example, this lemon liqueur was intended as a gift and was therefore packaged accordingly. White paper protects glass bottle inside a tall cylinder. When you open the cylinder and start tearing off the paper, you will immediately feel like you are unwrapping a gift.

10. Use styling

It is not at all necessary to make illustrations and graphic images too realistic. If you can stylize an image and apply it to the packaging as a texture, do it. This packaging features a simple image of a head and hair. The hair “entangles” the entire box, creating a unique pattern. At first glance, it is not clear what these patterns are, but if you look at the entire package, you will realize that they are flowing hair.

11. Don't limit yourself

If your product looks best in a certain type of packaging, don't limit yourself to standard ideas. For example, this soap looks best in a box, but instead of a regular box that opens on one side, the manufacturer packaged it in a box that opens like a jewelry box. An unusual box with a lid makes the soap unusual and interesting, and can then be used to store small items.

12. Be modern

Modern, simple and elegant designs always attract attention. Use clean lines, simple flowers and sans serif fonts to achieve the desired effect. This packaging looks very fashionable and modern and immediately makes you want to know who owns this product.

13. Use textures

In addition to visual ones, use textures that can be felt... literally. Buyers take the packaging in their hands, which means we need to make sure that they use not only their vision, but also their sense of touch. The bottom of this insect repellent packaging features raised dots that fold into patterns. It is not only comfortable to hold, but also pleasant, and the dotted textures at the bottom go well with the pictures printed on the top of the bottle.

14. Be colorful

If your product is bright in color, use it to attract attention. Add bright accents to your packaging design, like the candy manufacturer did in this photo. Each bag is designed using the colors of the candy it contains. Please note that the product line looks solid, not fragmented, but you can immediately understand which package contains which candies (without looking into the packaging).

15. Tell a story

If you can tell the story behind your packaging, you'll be doing yourself a huge favor. People like stories, they like to learn something new, unknown. There is an extraordinary story behind the packaging of these socks. When you take out the socks, a tuft of cotton sticks to the lid, simulating chimney. There were plenty of such pipes in sock factories in previous years.

16. Go back to the roots

Think about what your product is and display that in your packaging. For example, this line of cosmetics uses simple, natural and pure ingredients. This is shown on the packaging. It looks simple and natural; the design uses natural brown colors, which only emphasize its naturalness.

17. Be creative

You can make the packaging attractive, but if you can make the product itself attractive, you will win twice. Take this milk soap for example. This is ordinary soap made with the addition of milk; in its place there could be any other rectangular soap. Apparently, the manufacturer also thought about this if he decided to turn his soap into an popsicle, thereby directly hinting at its milk composition.

18. Think about interior decoration

The outside of the package should be interesting, but what about the inside, which is where the product actually comes into contact? If your product consists of several parts, lay them out separately. This yo-yo packaging has a compartment for each of the toy's parts, and they are all beautifully organized. The colors of the parts match the color of the packaging; together they look organic and stylish.

19. Multifunctionality

If you produce eco-friendly products, people will definitely love your brand. One way to achieve this is to ensure the packaging is multifunctional. At first glance, there is nothing special about these cleaning product bottles, but if you touch them, you will realize that they are not made of plastic. They are... porcelain and could very well become vases when they are empty.

20. Play with feelings

Try to touch as many of the customer's senses as possible with your packaging. With this sheet pack we see again how the sense of touch can be influenced. Before sealing, letters were placed into the packaging to create an unusual three-dimensional effect. You want to not only look at such packaging, but also touch it.

21. Give the product a voice

If you have a quality product, let it speak for itself. You shouldn’t wrap it in a shiny wrapper that no one needs. These high quality tights look great. Instead of hiding them in a box, leave them in plain sight so everyone can see how beautiful they are.

22. Limit resources

Packaging costs money, this is a simple and clear truth. If you can reduce its size to a minimum, do so. For example, these musical instrument cords are packaged simply and yet very effectively. The paper packaging features a beautiful design in gold, white and black tones that beautifully echo the colors of the cords themselves.

23. Let me take a look

When it comes to food products, it is vital for the buyer to see what he is buying. Who knows what is hidden in boxes and bags if there is no way to look inside? The box for these dog cookies has a window so you can see exactly what you are buying for your pet. is not waiting for you an unpleasant surprise, when you come home and open the box, you can already tell that these cookies look very appetizing.

24. Strive for luxury

If there's one thing people are willing to spend a lot of money on, it's liquor. Are you intimidated by the gigantic selection of liqueurs presented in stores, and don’t know how to stand out from the crowd of competitors? Look, no one can pass by this liqueur. It comes in a fancy box, comes with shot glasses and comes in neon yellow and pink flowers. It screams “Time to relax” and will be a great reminder of a well-spent weekend.

25. Limit your color palette

Narrow down your color palette to achieve a cohesive look. The packaging designer for these rice cakes chose a marine theme because their flavor is closely intertwined with sea salt, spices and balsamic vinegar. Different shades of blue look great together, and splashes of orange add eye-catching accents.

26. Use the product

If the product can be part of the packaging, use it. For example, these shoes are packaged in wonderful bird-shaped boxes. Instead of just putting them inside the box, the designer decided to thread their laces through specially made holes, and now it seems as if the bird is holding a worm in its beak.

27. Be trendy

Follow current trends to make your packaging more fashionable. The design of this beer uses an extremely popular font, and the manufacturer not only built his brand on it, but also borrowed the name. Now this beer looks simple, modern and even stylish.

28. Think outside the box

Forget talking about the packaging your product “must” come in. Water is usually available in plastic bottles. However, this water is poured into cardboard boxes. Yes, it's still just water, but it looks different than its competitors, which means it's sure to grab your attention.

29. Use unusual design

Use your imagination, do what is not expected of you. The name of this vodka is slightly different from the usual ones (Spine - spine), which spurred the designer on. Since the image of the spine is applied to the glass, it appears three-dimensional, three-dimensional, and this guarantees a simply stunning effect.

30. Be literal

If your product is manufactured in a special way, try to reflect this in your packaging design. For example, these cookies are baked in the oven. So why not pack them in an oven-shaped box? This funny and unusual packaging is not at all similar to ordinary ones, and the cookies in it seem like a real homemade delicacy.

31. Get Close to Customers

Is there any general idea that affects your products? Try using it in your packaging design to connect with your customers. Not only does this bottle feature an extremely detailed label, but it also comes wrapped in wrapping paper covered in funny stories and messages. Everyone knows this unusual packaging, and everyone starts laughing when they see this liqueur.

32. Add a tactile aspect

If you have interactive packaging, people will love it. Let's say the packaging of Smirnoff vodka is made in such a way that it can be removed from the bottle like the peel from a fruit. Considering the fruity aroma of this drink, this similarity looks even more natural and attractive.

33. Don't be afraid to seem weird

Arouse ambivalent feelings in people if this is your thing. These juice boxes look strange, to say the least. The resemblance to fruit is striking; there is an irresistible desire to look at them for a long time and carefully. You get the feeling that you are drinking juice straight from the fruit, and this undoubtedly plays to the benefit of the manufacturer.

34. Use humor

If you add a bit of mischief to your packaging design, you will benefit from it. If you make the buyer smile when looking at your product, then why not? These brushes with painted faces look extremely funny. Agree, such brushes are simply impossible not to notice.

35. Don't be afraid to exaggerate

Exaggerate and embellish shapes, colors and pictures if the opportunity arises. For example, the brand of these pillows has a bear as the main character (since the pillows are produced with the scent of honey). Instead of just drawing a cute bear, the designer decided to depict it with wide open mouth, filled to the brim with delicious pillows.

36. Turn your product into something else

If everyone is accustomed to seeing a given product in a certain light, this does not mean that it cannot resemble something else. Be creative and experiment with appearance of your product. Instead of packaging tea in ordinary square bags, this manufacturer opted for “tea shirts” and even added hangers to them. Such a bag can be hung directly on the edge of the cup, which only adds functionality and aesthetics to it.

37. Show what the product is made of

Show what your product is made of through your packaging. For example, Zen eau de toilette is made from bamboo. Instead of putting a print or image of its main ingredient on the bottle, the manufacturer decided to make the bottle in the shape of bamboo. He has created a real work of art that he wants to show to others.

38. Inner beauty

People like beautiful things. They enjoy buying and using them. Here's another one interesting example a bag of tea, only this time the bag is shaped like a bird. It sways beautifully in the cup, as if floating, and creates an aura of serenity and peace.

39. Be ridiculous

Be extreme, even to the point of absurdity. These Nike Airs aren't packaged in a box, they're packaged—that's right—in a bag of air. The manufacturer decided to be literal, and this is its advantage. Your hands will naturally reach for these sneakers, which means the packaging has done its job.

40. Do something with the product

Use the product to spark your imagination, just make sure it's external design matches what you are selling. These headphones are used to listen to music, i.e. musical notes. The manufacturer decided not to put notes on paper, but to twist them from the headphones themselves. Agree, this design option is a good refresher for a boring piece of cardboard.

41. Take risks

If you add a touch of spice to the packaging, you can expand your customer base. The photo shows a very ordinary bread, but the packaging turns it into something completely different. What this packaging actually does is promote breast cancer prevention, and it does a good job of it.

42. Shock!

Shock your customers. This cigarette packaging is shocking. But this is the hard truth that all smokers remember when they light a cigarette. This may not be the best marketing ploy, but you will definitely get attention.

43. Push your boundaries

Take an unconventional approach. If customers immediately understand what is in your package, then your idea has failed. This vodka gel is packaged in a tube reminiscent of sealant packaging. Buyers are definitely in for a fun time squeezing it out.

44. Monitor the situation

Try to understand why the buyer needs your product. For example, why does he need these earplugs? The lid of the package is like the volume knob on a stereo, when you turn it to remove it, it's like turning down the volume. In fact, it is not the lid that muffles the sounds, but the earplugs, but what interesting idea for package!

45. Explain the reason

Harness the power of visual imagery. This package is for a herbal digestive aid. WITH reverse side The target is applied, and when squeezing out the tablets, it seems that you are shooting at products that cause heaviness in the stomach. The packaging bears the slogan “Targeted for junk food,” which only reinforces the impression of the effectiveness of these tablets.

46. ​​Turn packaging into something it's not.

Make your product look like something else, just don't overdo it. Beer in cans usually looks cheap. This beer is also bottled in cans, but these cans look like special glasses for beer. The contrast between the lid and the rest of the can creates an interesting effect and gives the beer a unique and attractive appearance.

47. Use the product to your advantage

Use the texture, color and shape of the product to your advantage. For example, this meat packaging uses real meat as a design element. The image of the animal printed on the packaging clearly demonstrates to the buyer whose meat he is buying.

48. Be compact

If you can reduce the packaging size, do so. The more compact your product is packaged, the easier it is to store and transport. These flash drives are connected to each other using cardboard packaging, the size of which does not exceed the size credit card. This packaging is convenient to store in your wallet. If you want to give a file to someone, you simply tear off the flash drive along the notch line on the cardboard, load the information and give it away. The manufacturer took adverts with tear-off contacts as a design basis and clearly benefited from this.

49. Highlight the main thing

Experiment with design, because you never know what interesting idea you might come up with. Trident produces chewing gum, and therefore decided to make... teeth out of rubber pads. And to make it look really good, she complemented her lips with a funny mustache and beard. It is not surprising that its sales are growing before our eyes.

50. Abstract yourself!

Take your product and enclose it in abstract packaging. Instead of pouring the juice into ordinary small boxes, this manufacturer made packaging in the shape of orange quarters and even applied a design to it that imitates the skin and pulp of this juicy fruit. If desired, you can collect a whole orange from these boxes.

Now that we've covered the endless possibilities for creating the most incredible, most creative packaging, you shouldn't be left in any doubt about where to go next. Your packaging can be convenient, multifunctional, funny or downright weird... All that matters is that the more creative and attractive the packaging, the higher the likelihood of high sales of the product.

We deal with packaging of various products every day. It is not surprising that designers pay great attention to its beauty, originality, creativity and attractiveness. We offer an overview best examples, demonstrating the main trends in the development of packaging design in various fields production.

Very original packaging for wine. Who would have thought that good quality wine could be served in a paint bucket? The project was developed by the Lithuanian advertising company McCann Vilnius. Stunning red wine from the French Beaujolais region in such an original packaging is very convenient to store and use, because the packaging is equipped with a convenient pouring device. In addition, there is a color scale showing the amount of wine consumed. A person will always know how many glasses he has tasted, because the color of the “teeth” on the scale depends on the amount of wine he drinks.

2. Happy eggs

Ecologically clean packaging for eggs is made of hay. It was created by Warsaw designer Maja Szczypek from the Academy of Fine Arts. In 2013, she won the “Make Me!” competition for young designers.

From childhood, mothers teach children that they need to share everything. This idea was taken as a basis when creating the original can of the popular drink. Although water is considered the healthiest, healthiest and most effective thirst quencher, cold carbonated cola certainly still holds its own. The Coca-Cola Double Can is currently only available in Singapore and looks like a standard 360ml can. But just one twist separates it into two small 180 ml jars.

The designers of Backbone Studio came up with a very original packaging for a jar of honey in the form of a wooden bee hive! Beautiful eco-packaging looks very natural! A real beehive, only without bees!

German designer Johannes Schulz has developed a very interesting container for vodka.
Each bottle features a 3D drawing of the spine and chest person. The idea is that this brand of vodka has a real “backbone”, so customers can safely trust the brand. But whether this form of serving everyone’s favorite drink will interest customers, or, on the contrary, will scare them away is a mystery!

The fitness center has teamed up with a local bakery to produce some really fun Fit Buns. The packaging closely resembles the torso of a muscular man. This idea turned out to be very successful. The number of visitors to the fitness center increased by almost 25%.

The unusual handles on the bags are convenient cardboard hangers. The idea belongs to Aliki Rovithi.

Prompt Design has created a series of original T-shirts featuring images of supermarket products. Moreover, the packaging of the T-shirts makes them as close to the real products as possible.

Very unusual packaging for cookies! The different faces on the packaging represent different flavors and aromas. The package opens exactly where the mouth is in the picture. As soon as the package is opened, you can see the cookies inside. The project was developed by students of the British Higher School of Design in Moscow.

Skinny packaging for jeans! And if you take two and put them side by side, they look almost like real legs!

If children, especially boys, have no desire to eat an orange, apple or pear, why not play an interesting game with rockets and astronauts. Surely everyone will like space food.

Sometimes, after cutting your finger, applying a band-aid may not be so easy. BANDiful solves this problem with special packaging that makes covering a cut or wound a breeze.

We present to your attention a selection that contains all the most interesting and revealing things from the field of packaging design, the work of the winners of authoritative design competitions and design features from around the world.

The packaging designs below are definitely one of a kind. It makes you want to get the product regardless of what’s inside. This is the most creative and unusual packaging, remaining only at the concept level or successfully implemented into reality.

(Total 51 photos)

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1. Natural juices. Japanese designer Naoto Fukasawa created juice packaging in the 'Juice skin' style.

2. Milk. Masterfully mastering the secrets of typography, Canadian designers Julien De Repentigny and Gabriel Lefebvre presented a milk packaging concept that would make even illusionists jealous.

3. “Anti-theft” lunch bags.”

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5. Stadium in a Nike box.

6. Japanese bun.

7. Note headphones.

8. Sophisticated minimalism from designer Corinne Pant.

9. The packaging of honey is made in the shape of a beehive, upon opening which the buyer sees a jar of honey literally covered with bees.

11. Vodka Smirnoff Caipiroska.

12. To emphasize and highlight the fruity component of vodka, the designers wrapped the bottle in a label imitating the skin of a fruit.

13. Removing a label is like peeling a fruit.

14. Spaghetti "New York". The shape of the spaghetti repeats one of the symbols of the city - the Empire State Building.

15. Butter! Better!

16. Disposable butter packaging and 2-in-1 wooden knife from designer Yeongkeun.

17. Scanwood kitchen appliances. Made from natural wood. Design by Goodmorning Technology.

18. Blush matches.

19. Incendiary sampling from the lingerie brand and Berlin-based BBDO.

20. Porkinson pork sausages. The packaging from designer Jones Knowles Ritchie embodies English style and affluence.

21. Fruit jelly.

22. Notice that the letter Q in the product name is shaped like a cup with a spoon. Designed by Marcel Buerkle.

23. Wine in plastic glasses.

24. Chewing gum Gubble-boom.

25. Under each face there is a skeleton. Design by jjaaakk design.

26. Gloji juice. The packaging is made in the form of a red-hot light bulb, which is closed with a screw-on lid.

27. Medicine Nobilin.

28. Open fire on heavy food.

29. CD.

30. Disc of the Lithuanian musical group SHIDLAS, album “Postmodern Salami”.

31. Oatmeal "Breakfast".

32. The packaging plays on the word breakfast, which is divided into break - break and fast - quickly. The packaged mixture already contains the required amount of salt and sugar. Just open the package over a boiling pan, and a quick breakfast is ready.

33. Gortz shoes.

34. Kleenex napkins.

35. The “Perfect Slice of Summer” series was developed by Kimberly-Clark senior designer Jennifer Brock with the assistance of Los Angeles-based illustrator Hiroko Sanders.

36. tPod tea.

37. With a boat-shaped tag, you won't have to fish out the thread of your tea bag from the bottom of your cup.

38. Ford Ranger Extreme truck. JWT Agency, Kuala Lumpur, Malaysia.

39. Tea-shirt. The tea packaging is made in the form of a cabinet, in which stylish tea T-shirts hang on hangers.

40. Energy drink “Portion of Bloody Energy”. In accordance with the name of the energy drink, the packaging was chosen - a blood transfusion package.

41. Kitchen sponge.

42. Packaging for medicines.

43. To make the process of taking pills more desirable, designers volunteered to create Medi Flower packaging with potted flowers, in the petals of which the very pills are stored.

44. Coconut milk.

45. Royal tea. The German design studio Donkey Products has developed a design for tea bags with paper floats in the shape of members of the royal family of England.

46. ​​Anti-smoking pack. Designer R.J. Reynolds believes that such packaging could become an alternative to the inscription “Smoking Kills” on cigarette packs.

47. Spark washing powder. Packaging design by Korean studio Aekyung.

48. Condoms “No more sex.”

49. Good humor and slight irony make the packaging attractive to the target audience.

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51. Rellana Wool yarn. Rellana Wool is intended for making scarves and hats. Yarn for warmth.