How to open a flower shop. Where to start a flower business

Approximate data:

• Monthly income – 216,000 rubles.
• Net profit – 47,600 rubles.
• Initial costs – 358,300 rubles.
• Payback – from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

Description of service

This business plan describes a small flower shop. The entrepreneur himself is the manager, and his kiosk employs florists who understand flowers and know how to create beautiful flower arrangements. The business plan will also consider additional opportunities from which the entrepreneur can benefit and increase his income.

Market analysis

Before assessing the flower market, you need to decide on the format of the future store. It, in turn, will depend on who the main buyer will be. All this will ultimately affect the level and style of the future store. Today, the following formats of flower shops are especially popular:

1. Small pavilions located in passages and at bus stops. This type is typical for the low price segment of buyers and does not require special expenses for decorating and maintaining the style of your own store. It is the price that attracts customers.
2. Stores located in shopping centers and other high-traffic areas. These stores cater to the middle price segment. Buyers pay attention not only to flowers, but also to the appearance of the store and service.
3. Flower salons and boutiques belonging to the premium segment. Such retail outlets are usually located near offices, in the city center or large shopping centers. Such stores must have excellent style, a high level of service and excellent quality flowers.
4. Online stores. They can be aimed at meeting the needs of customers of any price segment.

The latter format today combines perfectly with the second and third, increasing trade turnover and not requiring special costs. That is why we will consider a store created for consumers in the middle price segment. Additionally, an online store will be opened to serve visitors outside the retail outlet.

In any case, before opening we will have to pay attention to all the details, including compiling collections of bouquets that will be displayed in the online store and interior design.

Assessing the Russian flower market, one cannot help but say that it is characterized by seasonality, and a pronounced one. During the holiday season, prices for flowers rise due to possible profits.

When considering possible competitors, it must be said that the most important thing is the quality of the flowers sold, the sophistication and harmony of the bouquets. And in order for flower arrangements to turn out beautiful and aesthetically pleasing, you need to be especially careful when choosing staff.

SWOT analysis

Before opening your own flower shop, you need to assess the opportunities and threats. In general, all factors are usually divided into external and internal.

It is impossible to fight and try to change external factors. But it is very possible to adapt to the situation or extract your own benefit from it. External factors include:

1. Possibilities:

• occupying a specific niche in the market;
• by conducting an in-depth analysis of the market situation, you can extract the maximum benefit associated with the seasonality of this business;
• high profitability;
• ability to cover a large market segment;
• cyclical demand (from year to year people buy flowers at the same time, their mass purchase is associated with various holidays);
• possible increase in overall demand;
• increasing the relevance of the proposal due to an increase in the standard of living of the population;
• the ability to offer and provide additional services;
• no need to set up production, focus on selling purchased products.

1. Threats:

• high level of competition;
• seasonality;
• problems with suppliers are possible;
• the need to find an alternative during a sharp decline in demand for products;
• the presence of an expiration date on products, which makes it necessary to constantly forecast demand;
• the need to obtain permits;
• a large number of documents that need to be completed in a timely manner.

An entrepreneur can change and adjust internal factors to suit himself. These include:

1. Strengths:

• high markup on products;
• highly qualified personnel;
• a large assortment;
• availability of services;
• offering quality services to our clients;
• availability of effective methods of advertising and promotion of own products.

1. Weak sides:

• possible miscalculations regarding demand for products;
• lack of experience in this area of ​​business.

Opportunity assessment

Particular attention will need to be paid to choosing the location of the future store. It's better not to save on rent. Busy transport interchanges can bring considerable profit, and rental costs will pay off in full.

It is better to choose a clearly visible place. This arrangement will increase the number of spontaneous purchases, thereby positively affecting overall revenue and profit.

If we talk about the market and competition in it, then it must be said that online flower shops are becoming especially relevant today. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period - there are so many holidays nearby. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

The flower shop will operate according to the following schedule:

Number of working hours per week: 84 hours.

Number of working hours per month: 360 hours.

To work in the store you will need 2 florists who will work in shifts. The delivery of flowers purchased via the Internet will be carried out by a delivery service, because hiring your own workers at the initial stage will not be profitable.

It is very important to immediately find decent and committed suppliers who will deliver quality products on time. When searching, you need to read thematic forums, browse websites, compare prices and conditions - in a word, carry out serious and painstaking work so that later the work proceeds as usual.

After the store has developed, you can independently bring flowers from other countries or regions by establishing direct deliveries with the manufacturer. This will improve the quality of flowers and increase income.

At the initial stage, you will have to invest a large amount of money in your own online store. It's better not to skimp on this. The site should be bright, beautiful, attractive to potential customers. But that is not all. There must be feedback, contact information and visual photos of the proposed bouquets with prices. After work in the online store is established, you need to promptly replenish the assortment, inform your customers about promotions, discounts, and opportunities. All this will increase consumer loyalty and form a client base.

Organizational and legal aspects

When organizing your own flower shop, special attention must be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law to avoid various fines.

1. Organizational and legal form – or. Don’t forget to indicate the OKVED codes:

• 52.48.32 Retail trade of flowers and other plants, seeds and fertilizers;
• 52.48.34 Retail trade in souvenirs, folk arts and crafts, objects of worship and religious purposes, funeral supplies;
• 64.12 Courier activities, other than national postal activities;
• 74.87.4 Activities in the field of design;
• 74.87.5 Providing services for the design of premises, activities for organizing fairs, exhibitions and congresses;
• 74.82 Packaging;
• 52.61.2 Retail trade carried out directly through television, radio, telephone and the Internet.

Attention! It is not necessary that all of these codes will be needed in your specific situation, but if further expansion is planned, then it is worth considering all the codes that may be needed later. It’s easier to indicate everything you need at once than to re-issue documents and make changes later.

1. An entrepreneur can choose either UTII. In the first case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
2. Availability required Industrial sanitary control programs. It is obtained only once - after approval by Rospotrebnadzor.
3. It is mandatory to have contracts for deratization, disinfestation and disinfection.
4. Ventilation and air conditioning systems must also be maintained and disinfected.
5. A contract for the removal and disposal of solid waste is required.
6. There are also requirements for internal store documentation. So, the organization should have:
   • journal for recording expired products;
   • disinfectant log;
   • assortment list of products sold.
7. All products will require hygienic permits from the SES or appropriate quality certificates.
8. Worth checking out Customs Code And resolutions of Rosselkhoznadzor that relate to plants.
9. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
10. If you accept payments from clients using bank cards, then you need.

Marketing plan

Many entrepreneurs, especially at the initial stage of their business, do not pay enough attention to promoting their own flower salon. Experienced businessmen working in this industry argue that it is very important to promote in the circles in which potential buyers are located. In our case, the price segment is medium. Therefore, the most effective ways of promotion will be:

• Pay attention to naming and branding. It is very important to choose a bright brand, something memorable. So that the consumer is tied precisely to the name, setting, and not to the address of the store and the personnel working in it. In addition, it is the brand that helps to inspire the trust of the buyer and develop loyalty to his own flower salon.
• The use of outdoor advertising will dramatically increase the number of spontaneous purchases, so it also needs to be given special attention.
• Be sure to distribute flyers to nearby homes. People on a subconscious level will know that there is a flower shop nearby, and if necessary, they will go there.
• Internet advertising. Provided that the store has its own page, promotion on the Internet will be simply necessary. In this case, the salon website itself will need to be promoted in search engines and social networks.
• Pay attention to issuing discount and bonus cards, gift certificates, and holding promotions.

Price segment:

We have already said that our store will be aimed at the mid-price segment of the market. Therefore, prices must be set at the market average. On holidays and pre-holidays you can increase the price. Some salons practice increasing prices by 50-100% on such days.

Calculation of projected income

It is quite difficult to predict the income of a flower shop. We will take industry average market indicators. This data is provisional. In each specific case, you need to focus on the segment, region, competitors and other factors.

Revenue is an average monthly. Do not forget that there are months of calm and active purchases. When drawing up your own business plan, you need to forecast your monthly revenue.

The average markup in this market segment is 100-300%.

If the store sells related products, then the revenue will be higher.

Production plan

Having chosen a room, it is important to decide on the necessary equipment and tools. In a good flower shop you will need to buy:

• refrigerator for flowers;
• flower stands;
• Desktop;
• flower flasks of various sizes;
• rack;
• sprayer;
• watering can with a narrow spout;
• pruners;
• device for cutting thorns;
• knives;
• staplers.

If the store also offers potted flowers to customers, then additional tools will be needed.

Both florists will receive a flat fee. Work schedule: 2 through 2. Salary (including taxes, insurance payments can be deducted from the amount of income tax paid by the entrepreneur) - 30,000 rubles for each.

Organizational plan

Financial plan

• Profit before tax: 216,000 – 160,000 = 56,000 rubles.
• We calculate the tax as 15% of the difference between income and expenses. In your case, a different calculation method may be chosen.
• Tax: 56,000*0.15 = 8,400 rubles.
• Net profit: 56,000 – 8,400 = 47,600 rubles.
• Profitability: 47,600/216,000*100% = 22.04%.
• Payback period: 358,300/47,600 = 7.53. Therefore, a flower shop will pay for itself in at least 8 months.

Risks

Before talking about possible risks, I would like to highlight a number of benefits from opening your own flower shop:

• minimum initial costs:
• high profit margins in the long term.

Risks include:

• The fact that flowers are perishable goods. To avoid possible losses, you need to constantly monitor the market and forecast demand. All this requires a lot of knowledge and time.
• Possibility of receiving low-quality and defective goods. Moreover, it is not always possible to return it. Here it is important to correctly draw up contracts with suppliers and choose conscientious partners who will also be interested in the timely delivery of a quality product.
• Cyclicality of the flower market and episodic demand. It is almost impossible to combat these risks directly. But you can smooth out the consequences by opening up additional opportunities for the segment. So, today in flower stalls you can find soft toys, postcards, souvenirs and much more. You can design celebrations, which will at least partially help estimate the planned amount of profit.

I would like to say separately about the assessment of demand volumes. Flowers can be stored for no more than a week, but orders for their supply are placed much earlier. With all this, it is very important to have a wide range of products so that the buyer can make a choice. And a large assortment has a positive effect on reputation.

In this case, work experience is very important. The larger the pavilion, the more difficult it is to predict sales. Thus, small shops adapt to the operating format in 1-2 months. But large salons require more time.

An incorrect assessment of demand can lead to further disposal of 60% of all goods, which will be a disaster for the entrepreneur and will reduce all profits to nothing. That is why many stores sell related products. This helps to diversify the business and significantly reduce the level of risk.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

You will learn about all the advantages and disadvantages of the flower business. Is it profitable to sell flowers, how to choose a premises for a store and decorate it correctly, what expenses should you prepare for?

Hello, dear readers of Startupoff!

A business selling flowers not only brings a stable income, but also provides aesthetic pleasure. Flower bouquets will always be in demand - as long as people celebrate, love and give each other gifts.

Flower business - a gold mine or a waste of time

Among my friends there are two families engaged in greenhouse flower growing and selling. They started growing flowers more than 10 years ago. They sell roses, carnations, gladioli, tulips, lilies, oak trees. They purchase some of the products in their stores for resale.

Analyzing their experience, I concluded that selling flowers is a difficult, labor-intensive, but very profitable business with a properly established sales system and proven growing technology.

Confirms my assumptions about the profitability of this type of business forecast for rising prices for flower products from RBC:

Advantages of a flower business

For the opening of a flower shop with an area of ​​20 sq. meters on average costs 330,000 rubles. These expenses pay off on average within 5-6 months of the store’s operation. The projected net profit at the end of the year will be 660-680 thousand rubles.

Let's consider the main advantages of this type of activity.

Small starting capital

The amount of start-up capital required to open a business depends on the scale you are aiming for. Start with a small stall to get a feel for the market conditions.

Ease of starting a business

The procedure for starting a business in this area is simple. Find a suitable place for trading, fill out the necessary documents, purchase the first batch of goods, advertise for yourself and start working.

It will take you several months to “promote”. Make a beautiful display window, advertising signs, offer affordable prices to attract buyers and gradually increase your turnover.

If necessary, the business can be easily closed, or rather, implemented. Just offer it to those who are looking for a ready-made flower business.

Large trade margin

Experts say that the average markup on flower products reaches 150%. On holidays (before March 8, September 1, school last bell), when the demand for bouquets is especially high, it exceeds these figures.

The opinion of experts is confirmed by the price level for bouquets in different Russian cities, relevant for 2017:

Possible difficulties

Every aspiring businessman faces problems and difficulties along the way.

In the “flower business” they are as follows:

1. Plants are demanding when it comes to storage conditions, so you will have to make sure that the room has optimal humidity and a comfortable temperature.
2. Perishable goods. There is a high risk of receiving a low-quality batch that will quickly deteriorate.
3. Cyclicality of demand. The maximum demand for bouquets is in March, May and September.

To avoid difficulties, analyze the market (customer demand, competitors’ assortment), plan purchases in advance, look for reliable suppliers, expand the range of products to stabilize sales throughout the year.

How much do Russians spend on flowers per year?

Another forecast for 2018-2019 based on statistics from the past 8 years from RBC:

How to sell flowers - possible ways to sell goods

Well-established sales are the key to the success of any business.

Let's look at the pros and cons of 4 ways to implement colors.

Flower pavilion

Such pavilions are located in crowded places: near metro stations, in underground pedestrian crossings, near markets.

Plus- high customer traffic, guaranteeing good turnover.

Minus This method means a lot of competition and a small retail space. Besides you, there are other entrepreneurs working in the pavilion. To compete with them, select an assortment and come up with original packaging for bouquets.

A pavilion is a great idea if you grow your own plants and have the opportunity to offer freshly cut specimens to customers every day. Customers will not ignore the freshness and quality of your products.

Flower boutique

It is distinguished from the pavilion by a larger retail area and a more diverse assortment. Here you can display not only freshly cut flowers, but also ready-made bouquets, interesting flowerpots, potted plants, arrange a florist’s workplace, and also offer customers small souvenirs or gift wrapping services.

pros is a promising, stable business that brings good income.

Minuses method - high financial costs for opening. Renting a boutique is more expensive than renting a pavilion. It has a longer payback period.

Online store

This method is suitable for a large city, in which the service of flower delivery to an office, home, or restaurant is especially valuable and convenient.

pros method - having a real retail outlet is not necessary; you can work on the principle of dropshipping.

Minuses— you need experience in real sales, experience in sales via the Internet, an established delivery system.

An online store is an excellent method of promoting a real florist boutique. It is also suitable for professional gardeners involved in greenhouse cultivation of roses, carnations, gerberas and other varieties.

The main thing is to establish Internet marketing. Use Instagram, accounts on other social networks, personal acquaintances, as well as advertisements on online trading platforms.

City markets

According to the consulting company Eventus Consulting, flower stalls and pavilions account for 66-70% of sales.

pros— high turnover, quick payback. The costs of renting a retail space and purchasing equipment and products will pay off within 3-4 months.

Minuses— small retail space, limiting the assortment. Selling flowers at the market is almost the same as selling on the street.

The method is convenient for greenhouse owners, as well as for those who do not have large start-up capital to open a store.

Step-by-step opening of a flower business - where to start?

Have you decided on the format of your flower business from scratch: pavilion, stall, boutique or online store?

It's time to think through every stage of opening your own business and bring it to life.

Step 1. Business registration

If you are going to make money by selling bouquets at the airport, in a park, at a restaurant or in a park from hand, you will not need to register a business. To open a boutique, rent a retail space at a market or in a pavilion near the metro, you cannot do without official registration. To sell flowers, choose an individual entrepreneur with a simplified taxation system.

According to OKVED, several codes correspond to this type of activity:

1. 47.76.1 — retail trade in plants, flowers and seeds.
2. 47.78.3 - trade in handicrafts and souvenirs.
3. 74.10 - activities in the field of design.
4. 64.12 — courier activities.
5. 82.92 — packaging of goods.

If you are planning to expand the activities of the enterprise, indicate the entire list of codes when registering.

Documents required for work:

• trade permit;
• industrial sanitary control program;
• contracts for disinfestation, deratization, disinfection;
• contract for maintenance of air conditioning and ventilation systems;
• contract for recycling and removal of solid household waste;
• internal store documentation;
• permission from the sanitary and epidemiological service;
• quality certificates for each type of product.

Step 2. Selecting premises for the store

The success of trade depends on the location in which the store is located. Consider crowded, walk-through places: in shopping centers, in pavilions near the metro, at public transport stops, in the central area of ​​the city, in an office center, in the basement of a residential building (on the first line by the road).

The best option to promote your business is a small separate building, but renting such a premises is more expensive than renting a “point” in a shopping center or pavilion.

An economical option for the first time is a tonar or a trailer on wheels.

Step 3. Selecting suppliers

Even if you find the perfect supplier with the perfect product, don't limit yourself to their services. It is advisable to have three trusted suppliers so that in the event of force majeure you are not left without goods.

When choosing suppliers, focus on prices, quality and assortment that they offer, consider different commercial offers.

Step 4. Purchase of equipment

Minimum set of equipment: tables, display cases, shelves, racks, refrigerators. You will also need equipment: scissors, pruning shears, tape, packaging materials, materials for floral design. Don't forget the cash register. It is not mandatory for individual entrepreneurs, but its presence increases customer confidence.

Climatic conditions are extremely important for flower products: optimal humidity, temperature and ventilation. Without a good split system, several humidifiers and heating, it is impossible to create optimal conditions.

Step 5. Decoration of the point of sale

Your product gives aesthetic pleasure, so the display case and shelves with it should be designed accordingly. Never leave fading flowers in sight. They spoil the display and the impression of the store.

Choose the interior in light colors. Order aluminum painted racks for arranging goods. Install fluorescent lamps so that the colors of packaging and products are not distorted.

Display bouquets of different varieties of plants in the window. Your salon should not only be bright, but also stylish.

Advice from professional florists: Preparing and decorating the bouquet takes a few minutes. To prevent customers from toiling around waiting for an order and from leaving the store while you are collecting a bouquet, print out several crossword puzzles, problems or logic games.

Lay them out on the counter or table. Place a couple of chairs. The wait for the order will go unnoticed by the client, and your creativity will be appreciated.

Step 6. Advertising

Make a catchy sign with the name. Make the most of your storefront. In addition to the floral arrangements on display, post information about prices or promotions. A stopper sign works well, on which every day you will write advertising text with chalk with the cost of roses, carnations, asters, chrysanthemums or other varieties, or announcements about discounts and promotions.

Use all the possibilities of advertising on the Internet. Place an ad on online trading platforms, use YouTube for video reviews of your product, recommendations on floristry. This will increase your credibility as an expert in your industry. Don't forget about the possibilities of word of mouth. Such advertising is often more effective than other methods.

Step 7. Purchase of goods and start of sales

For a pavilion, stall, or tonara, the optimal assortment is freshly cut chrysanthemums, roses, carnations, gerberas, and tulips.

It makes sense to expand the range of potted products if the area of ​​the room is more than 30 square meters. In small shops, indoor potted plants, according to experts, sell poorly, only taking up useful space.

If the area is more than 30 square meters, not only live plants in ceramic or plastic pots are appropriate here, but also soil and fertilizers for growing, as well as a wide range of cut flowers, including rare and exotic ones. Expand your assortment with seedlings of famous rose varieties from the nursery.

Complete the showcase with souvenirs: soft toys, balloons, postcards.

Main expense items

Opening your own business involves start-up costs: paying rent for premises, purchasing goods, wages of staff, purchasing the necessary equipment.

How much will it cost and what can you save on?

Rental and renovation of premises

The rental cost depends on the size of the kiosk or store, as well as the location where it is located. The closer the point is to access points, visited places, the more money you will have to spend. Optimal area: 30-45 squares.

A flower boutique needs an appropriate interior. Be prepared to invest in painting the walls, purchasing beautiful lamps, display lighting, and wall decor.

Equipment purchase

Equipment costs also depend on the area of ​​the store and the format of the business. For example, a pavilion near the metro does not need a cash register, but a large salon does. On average, it will cost you up to 160 thousand rubles to purchase commercial and climate control equipment.

Salary to employees

For work we need 1-2 florists and 2 sellers.

If you have chosen this line of work, you probably like to create compositions with your own hands, you know a lot about combining colors and choosing packaging. Work as a salesperson or florist yourself. This is a good saving at the start, plus a way to experience all the nuances and subtleties of the market.

Purchasing flowers

On average, your initial purchase will cost you up to 50,000 rubles. Don't buy large quantities from the start. Take a little of each plant variety and arrange with suppliers to deliver a fresh batch if you sell out quickly.

The costs of opening a store are shown in detail in the table:

Name	Quantity,	Price 1 piece, rub.	Total cost, rub.
Furniture, equipment, tools
Split system for air conditioning	1	16 000, 00	16 000, 00
Refrigerated display case for a store	1	50 000, 00	50 000, 00
Work table for floristry	1	7 000, 00	7 000, 00
Chair	1	1 500, 00	1 500, 00
Security and fire protection system	1	35 000, 00	35 000, 00
Laptop (computer)	1	25 000, 00	25 000, 00
Plastic vases	40	100, 00	4 000, 00
Tools and means for decorating bouquets	1	15 000, 00	15 000, 00
Legal registration of the enterprise
Fee for registration of individual entrepreneurs	1	800, 00	800, 00
Making a seal, opening a bank account, etc.	1	3 000, 00	3 000, 00
Marketing and advertising
Signboard	1	25 000, 00	25 000, 00
Naming	1	6 000, 00	6 000, 00
Promotion of the website, groups in social networks	1	30 000, 00	30 000, 00
Working capital
Flowers, plants	1	80 000, 00	80 000, 00
Fixed costs: rent, salaries, electricity, water, etc.	1	90 000, 00	90 000, 00
Total:			388 300, 00

How profitable is it to run such a business - reviews from flower businessmen

Flower business owners agree that this is a labor-intensive but profitable business. The main secret of profitability is careful planning of every action. To develop and achieve success, you need not only to analyze every step, but also to be creative, try to surprise and interest the client.

Profitable kiosks and pavilions do not focus on one type of product. Expanding the assortment, offering various services, for example, flower delivery, selling plants from the greenhouse, and gift sets increase the consumer audience.

According to reviews from the owners of this business, it is better not to start organizing it from scratch, but to buy a ready-made enterprise with an established client base and already prepared premises. Further improvement of the outlet, new items in the assortment, and an increase in the level of service are the key to stable profits.

An example of a current business idea in this industry: vending sales automation or installation of bouquet machines.

For more information about floromats, watch the video:

Conclusion

Is it profitable to sell flower products? The experience of my friends shows that yes.

The flower business is an area of ​​retail trade in which, more than in other types of activity, risk and prospect are intertwined, since the demand for flower products can serve as some barometer of people’s well-being.

According to experts, the volume of bouquets and arrangements sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business has its own specifics, which are dangerous to underestimate. The country, for example, has not yet established standards for discarded flowers, although, according to professional florists, this figure is close to 10%.

But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try their hand at this business. In addition to good profits (the average markup on flower products on the domestic market is about 200%), it also brings aesthetic satisfaction.

This type of business is also attractive for its relatively small amount of start-up capital, which depends on the type of outlet and its location.

Where to start a flower business

Registration

The registration procedure is probably the easiest stage in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED “Retail trade in flowers.” You also need to decide on the taxation system (UTII or). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registration, an individual entrepreneur or LLC is acquired by the tax authorities. Self-effort takes two weeks. With the service offered by cash register sellers, the entire process takes up to 3 days.

It is worth remembering about printing. can work without it. However, there is one caveat: suppliers do not always agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade permit (it can be obtained from municipal authorities in accordance with Federal Law No. 381-F3).
• Conclusion of the SES.
• Review book.
• Price (optional).
• Bill of lading (not important for buyers).

Other papers ─ cash register, lease agreement, KKM registration certificate ─ are also better to keep in the store at all times. Personnel are hired only with health certificates (Order No. 302 N); badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the business owner the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.

Flower business formats

Conventionally, the flower business is divided into four formats:

Small flower tents

Most often they are located near the metro or transport interchanges. The competition here is high, but there are enough buyers if you choose the right place.

In order for a small pavilion to generate good and regular income, we must take into account that flowers are a fragile and short-lived product, so first of all you need to worry about good turnover.

In this format, the basis of sales is cutting. The approximate range of mini-pavilions is 20 types of colors. Packaging plays an important role.

Small flower shops

They are placed in shopping centers and other busy places. Here, compared to a tent, there is a larger trading area, which means there is the possibility of expanding the assortment.

In addition to traditional cuttings, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (mass-produced and original), gifts, flower soil, plant care products and related products.

By increasing the assortment of goods with a long shelf life, there is a good chance to balance all costs. In such a situation, it no longer so clearly depends on the volume of turnover, which will allow selling fewer flowers during periods of decline in demand, receiving a stable profit from related products.

This format requires appropriate investments - at least $20,000. The payback time for such a store also depends on the opening season, but in any case it will have an obvious advantage - a stable business with a wide assortment and a regular customer base.

Floristic online store

It is best to create with real experience working in an existing flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving home.

Of all flower business formats, the last option is Requires minimum start-up investment. Without experience in selling specific perishable goods, established partnerships with suppliers and a client base, the likelihood of a successful start in this type of flower business is low.

Flower specialty boutiques

They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.

Everything here must be beautiful - from the room design developed by stylists to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon to be at least $80,000. With the right investments, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $5,000 per month. And if he is located near a business center and has regular corporate clients, designing all their events, his profit will be even greater.

Selecting a location

Finding an ideal location for a flower shop is a primary and not the easiest question, because there is high competition in this business, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for retail space with a high flow of customers is $1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this point, inviting, if necessary, specialists with a city trade map for consultation.

A retail outlet can be set up:

• In a tonar - a small “house” - a caravan.
• The pavilion consists of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rent is in a shopping center; pavilions are a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

A metro station wouldn't necessarily be another plus. The direction of flow is important: people are going home or vice versa.

Good flow near the highway. If the place is closer to the center, then powerful traffic occurs where the direction of movement is towards the region; when located in residential areas, the center is chosen as a reference point.

Among the nuances - for a quick start, you need to keep an eye on duplicate competitors, as well as the possibility of parking in the store area.

When discussing terms and executing contracts, check whether utility bills are included in the total rental amount - another significant expense item. It is necessary to check whether there is a contract for waste removal, otherwise getting rid of packaging containers will be problematic.

For repairs, furnishings, and window displays, you can ask for rental holidays - a standard need for a trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. This is not so expensive, and only a specialist can see all the pitfalls, right up to the end of the land allotment period from the lessor. After all, if in six months the building is demolished, such savings will come to nothing.

Depending on the size of the premises, the type of store, layout and equipment of the sales area, warehouse, and other office premises are chosen.

Arranging a florist's workplace in an area accessible for viewing his work will be an additional advantage.

You shouldn’t skimp on designer renovations of the premises so that the atmosphere and interior create a wonderful backdrop and conditions for sales.

Video - practical advice on the flower business:

Choice of equipment ─ according to clothes

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Point of sale equipment

To set up a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for different retail spaces can be found on the Internet on the websites of manufacturing companies and wholesalers.

By purchasing furniture and equipment from a well-known brand, you can count on high-quality installation and guaranteed service. Give preference to suppliers with the possibility of serial packaging.

In addition to standard models of display cases, shelving, counters and refrigeration equipment of different prices and from different manufacturers, you can make a custom-made set that is ideal for the chosen area and the general concept of the establishment, because not every universal-purpose industrial refrigerator will look great in the sales area of ​​a flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the salon is VIP-level, you can immediately send out the specifications of your equipment to all available supplier companies, waiting for their commercial proposals. Careful selection of a potential partner allows him to understand that it is made on the terms of the tender.

It is dangerous to open without a refrigerator, even in a favorable season. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, there is no need to rush to suppliers. It is advantageous to first build a chamber, the back side of which will be “blind”, and the others will be plastic “display windows” made to order. Doors are required.

After arranging the box, a cassette split system is installed. The total cost of a special refrigerator ─ 120 - 200 thousand rubles..

In mini-shops you can install (for the price of installing an air conditioner) a split system with a winter option.

Flowerpots and flower stands are required. Large refrigerators have racks with shelves on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM ranges from 9,000 to 15,000 rubles.

Related costs. There is no flower shop without packaging; first of all, this is transparent cellophane No. 1 ─ the most current packaging. To begin with, you can choose universal shades of the color scheme of mesh, matting, felt, ribbon, sisal.

To design the compositions you will need tools and materials: gerbera wire, tape, tape, hot glue gun, pruning shears, scissors, special knives, wire cutters. This minimum set costs about 5,000 rubles.

Purchasing a cut for a small point costs about 40 thousand rubles. Fully filling a large store with goods ─ from 300 to 400 thousand.

Personnel selection – what kind of personnel and what do they decide?

The personnel issue in the flower business is as acute as in any other. The success of any type of flower shop business is created by talented specialists who are able to come up with designer bouquets and compositions of dried flowers, decorate any special event with flowers and plants, and advise the most fastidious buyer.

Florist designers with experience and a solid portfolio can count on high salaries. If it is difficult for an entrepreneur to pay for the work of four such professionals at once (working in turns and in two shifts), some can be replaced with student assistants with corresponding responsibilities, part-time work and an adequate salary.

In general, employee salaries should be made directly proportional to profits: the minimum rate, and the rest ─% of revenue. Sellers must also undergo professional training, on which the mood of buyers and the final result will depend.

To ensure that the seller’s salary does not exceed the owner’s income, it is necessary to establish strict control over their work - for example, organize video surveillance.

And yet, a creative, favorable environment for staff is very important, because this type of activity is simply filled with emotions from constant contact with beauty.

The functions of the manager can be taken over by the business owner; accounting can be transferred to a company specializing in such services. For a complete set you will need a driver and a courier to deliver flowers.

Assortment of flowers and related products

In which store, what flowers are best sold? If you have no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, variegated). This is especially true for small retail spaces. Potted plants are rarely sought out here, and they take up precious space to increase the assortment.

For toner

The assortment is minimal, as is the area:

• Carnations (regular and bush) in basic colors.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and bush) - white and burgundy color ─ a must.
• Gerbera - different.
• Tulip (spring season).

For the pavilion

If the pavilion’s dimensions are not very different from the tent (up to 10 sq.m.), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, and other varieties of roses.

For the store

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut is in a spacious refrigerator.
• Dried and artificial flowers. Potted crops, large-sized plants.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, designer.
• Postcards.
• Popular decor for indoor plants.

A large store must have a gift wrapping service. Designer cards made from dried flowers, beads, beads, ribbons, floral paper and the imagination of the master are welcome.

Designer compositions made from cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined option looks expensive, with cut flowers and potted flowers in one set.

Purchase of goods

The main rule is not to limit yourself to one supplier, even if he has the perfect product. In case of force majeure, you can lose profit plus expenses for staff salaries and rent.

The ideal option is to select three main suppliers. The following countries are widely represented on the flower market: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the situation.

Colombian products are very accessible in Russia. This product is suitable for pavilions, since it must be sold quickly and cheaply. Russian flowers are always more expensive. Potted crops - Holland and Russia.

You will have to choose the remaining suppliers at your own discretion, focusing on the prices and quality of the goods supplied.

Have a good start and prosperity with the world of beauty!

Video - flower business, owner reviews:

A large sector consists of men purchasing flowers for their loved ones; women who often buy flowers to decorate a room or as a gift. In any city there are a large number of flower shops, pavilions and stalls that can compete. Therefore, how to organize a flower business in such a way as to make a profit? To do this, you need to take into account a number of factors.
Features of the organization

There are several components that play a major role in this business. It is necessary to accurately determine the size of the starting investment, objectively calculate the state of the flower market sector, seasonal fluctuations, and also strategically accurately place the point of sale. The key to success is a reliable and trusted supplier. So, let's organize a flower business.

To organize a flower business, it is enough to register with the local branch of the Federal Tax Service of Russia as an individual entrepreneur, register with the Pension Fund branch, as well as decide on the type of taxation and start looking for premises.

Type of outlet

There are several types of retail stores, but not everyone is suitable for a person who does not have experience and large funds for investment. The most suitable option for beginners in this field of business is to open an online store. Here you need to take care of the range of products, a high-quality website, warehouse space, delivery method, and personnel to receive orders.

A flower pavilion will require large investments. You will need a spacious room, decorated in a designer style; well selected assortment of plants. It is necessary to take care of the design of the bouquets, everything should be on the level. For more income, you can open a chain of stores.

In order to start selling flowers, investments are reduced to minimal amounts, about 300-1000 dollars.

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Necessary materials

You will need a number of materials and tools to create unique bouquets:

• cellophane wrappers;
• ribbons of various colors;
• all kinds of accessories;
• tools for cutting stems.

In hot and cold seasons, it is best to purchase an electric heater and air conditioner. It is good to purchase special refrigerators for storing flowers.

For your business to be profitable, it is important to properly locate your outlet. It is best to trade at intersections, busy streets, restaurants, clubs, near schools, kindergartens and universities. Sometimes, to choose a good place, you need to change several. The main thing is to analyze the results of trading on various platforms.

It is very important to properly prepare the product for sale. Bouquets need to be composed skillfully, the flowers should look fresh and attractive. It is best to cut the thorns down to half the stem from roses. To help roses absorb water, the stems should be trimmed. Flowers should be stored in film or cellophane so that they do not lose their presentation. Before selling, it is best to place them in water heated to 4 degrees for several hours. This will make them look fresher and more beautiful.

Most of the goods will consist of roses, because these are the most purchased flowers. In addition, they are relatively expensive. The price depends on the season and place of production. Carnations will also make up a significant part of the flower stock. They are much cheaper than roses. It is worth purchasing tulips, orchids, daffodils and gardenias.

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Selecting staff

The flower business will require careful selection of personnel. It is best to hire a person with a florist education who knows a lot about arranging bouquets and caring for flowers. In addition, the seller must be sociable, polite, energetic, reliable, honest and physically fit. To attract candidates, place advertisements in local newspapers or online. The advertisement must offer decent wages and good working conditions.

You can organize the sale of flowers in restaurants and clubs. It is best to choose girls for such work. These could also be students who want to earn extra money. They can be dressed in beautiful suits that reflect the image of your company or the specialty of the restaurant.

Before hiring a person, you need to find out as much as possible about him, because employees will work with cash. Request at least two references from your place of study or work. Trust only reliable people to work with money. Once you have hired your employees, explain to them what their duties and responsibilities are. Test each employee less than once every three days.

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Advertising campaign

This business differs from other types of business in that traditional advertising is practically ineffective here. In this case, a direct form of advertising is necessary. It should draw attention to the seller as the buyer approaches the seller's location.

The best form of advertising is a sign that will attract attention and communicate that flowers are sold here. When they see such a sign, many will begin to look at what you are selling. It is best to make a sign yourself to attract buyers with your individuality.

On the eve of a holiday event, you can print an article about your store, attach photos and send it to the editor of a local magazine or newspaper. This way people can learn about your business and you will get potential customers and profits.

For a business to develop and be successful, you need to properly organize your daily work. There is no need to spend more than 3 hours a day purchasing and preparing goods for sale. It may take several months to completely organize the entire workflow. But then everything will go like clockwork. In the morning, it is best to prepare flowers for sale, organize the work of sellers and deliver goods.

The peak sales times will depend on where the store is located. Points located in busy areas will sell more flowers from approximately 16 to 19 hours, as this is when people return from work. Most people buy flowers on their way home rather than to work. The most profitable days are weekends. As for points of sale of flowers located in restaurants, the most profitable time is from 18 to 21 hours. During a downturn in restaurant sales, sellers may roam the streets looking for customers and then return back to the restaurant. It takes some time for sellers to gain experience in this matter. Girls selling flowers in restaurants should be nice and friendly. They should be able to unobtrusively approach the couple and invite the guy to give his lady a flower.

Businessmen who have established more than one strong business say that it doesn’t matter to them what they trade. But selling flowers and bouquets as a business is a special activity. You sell beauty, and even with high profitability. Forecasts show that in the near future the flower business in Russia will show good growth rates. This means that at least another 2-3 years is not too late to enter this market. But it only seems that selling flowers is easy. Is it really?

We will show you step by step how to open a flower business.

Flower business: pros and cons

What attracts businessmen to the idea of ​​opening their own flower shop?:

• Easy entry... You don't need a lot of starting capital to get started. To open a small pavilion near the metro or at a bus stop, this amount can be 6-8 thousand dollars.
• ...and exit. This is also important. If you want to close the business, then, in addition to the usual bureaucratic procedures, all you have to do is sell off the equipment.
• Really big trade markup. Flowers are not weapons or medicine, but the percentage of markup on their sale tends to the same indicators: 100 - 150% plus the cost. Which can't help but inspire. Is it profitable to be in the flower business? The answer is obvious.

But, on the other hand, the markup would not be so big if it were not for the risks of this business, which beginners simply should not forget about:

• Short-lived product. A large percentage of rejection, which is increasing every hour. Flowers fade, unfortunately...
• Seasonality. What you can definitely count on is March 8, February 23, Valentine's Day, September 1. That's probably all. The whole summer is a “dead”, unpromising season.

Tourism is a current and promising activity. from scratch: design, selection of premises, interior, recruitment and attracting first clients.

In addition, we have instructions for opening a car wash: sanitary requirements, box rental, types of car washes, additional and basic services, design of the client’s room and more.

How to start a flower business

How to organize a flower business? It depends on the right choice of place more than any other. Business bouquets are best sold at points in business districts. “Points” selling flowers can be classified as follows:

1. Pavilions, flower stalls near the metro and transport stops. This also includes retail spaces in markets and shopping centers. The payback of such points depends on the location. It should be very passable. Insiders of this business say that only the flower business on March 8 pays for its place.
2. Small shops on the ground floors of shopping and business districts, in shopping centers. Such outlets have the opportunity to expand their range with gifts, packaging, souvenirs, potted plants and more.
3. Luxury flower shops, so-called flower boutiques. They are located surrounded by other boutiques, in expensive shopping centers. “exclusive” product in expensive packaging. The target audience is wealthy people.
4. Online stores. Online flower trade is the least developed (especially in the provinces), but the most promising area.

Wholesale flower suppliers

Wholesale and large suppliers offer flowers from Holland, Colombia, Ecuador, as well as local producers.

Something about roses. Dutch rose is a high-quality and expensive product. It is brought “wet”, that is, in buckets, by truck, is stored for a long time and, accordingly, costs more. Flowers from South America, on the contrary, are delivered by air in dry form, in cardboard boxes. Although Ecuadorian roses have larger heads, they cost less and do not look as presentable. This is a "street" product. Flowers purchased from local producers cost the same as overseas ones or more. Such goods are not stored for a long time and many roses are rejected. But despite this, local flowers find their buyer, especially in season. They are “more alive” and smell, unlike imported ones.

Not just roses. In fact, the “bread” of small shops and salons is not roses at all, but “indoor” flowers: chrysanthemums, carnations, tulips, depending on the season. Their supplies must be arranged like clockwork. After all, it is from the amounts from the sale of these flowers that rent, utilities, salaries and taxes are paid.

Reliable suppliers are half the battle in the flower business. After all, on the decisive days that feed the year: March 8th. February 14, September 1, sometimes you need everything and urgently. And your supplier shouldn't let you down.

How to open a flower shop from scratch: a sample business plan

The flower shop has an area of ​​8 - 10 square meters. The requirements for the premises, and therefore utility costs, are minimal. The pavilion may not have sewerage or running water.

How much does it cost to open a flower shop?

You need to acquire the following minimum equipment:

1. Racks 30 thousand rubles
2. Office chair – 3 pcs., 10 thousand rubles
3. Ergonomic office table – 2 pcs. 10 thousand rubles
4. Vases, specialized flower stands, consumables, for the first time approximately 25 thousand rubles

Total: 75 thousand rubles.

We count for three months, assuming that this time falls on the “magic” day of florists - March 8th. We will take the rent at the rate of $1000 per month. Depending on the city and location, the rental amount varies significantly. Total 108 thousand rubles. - rent.

The amount of initial investments before opening amounted to 183 thousand rubles. This is not much, but the lion’s share will be the purchase of goods and operating expenses.

Personnel: 2 sellers, contract accountant and administrator, who is also the owner. We will accept a trade margin of 90%. This is the current average. If the location is chosen correctly, the daily revenue should be approximately 13 thousand rubles per day, and the monthly revenue should be 390 rubles.

Let's calculate the costs of doing business:

• purchase of goods – 200.0 thousand rubles;
• salary with accruals – 60 thousand rubles;
• rent of premises for a flower shop – 35 thousand rubles;
• utility bills (heating, electricity, etc.) – 18.0 thousand rubles;
• consumables for current needs – 6.0 thousand rubles;
• taxes – 10.0 thousand rubles.

Total costs – 329 thousand rubles.
Based on these very approximate data, the profit will be 61 thousand rubles. This results in a profitability of 15.6%. Keep in mind that we are talking about the spring period. In summer, rates will be lower.

In practice, such points become profitable in the long term only if there are several of them (at least three), that is, a network has been built.

Average flower shop

Premises for a flower shop with an area of ​​50.0 sq. m. meters. You need to add a refrigerated display case to the list of equipment for the flower business. It is better if it is special floral equipment) and a florist’s table. In addition, the class of commercial equipment must be higher, computer equipment and a climate system must be present.

Staff for a flower shop

For a flower shop you need: at least two sellers, a florist, an administrator. If you have a website and delivery services, you will also need a courier. When hiring staff, you should not go to extremes:

• Firstly. Do not hire people who have previously worked on the street into the store. Experienced employers say that the taste of such workers is sometimes spoiled, and they end up with “brooms.”
• secondly, when hiring, do not pay too much attention to various floristic courses, diplomas and certificates. Practice shows that practical experience in a good flower shop and knowledge of a dozen ways to “reanimate” flowers are more important than diplomas.

Online flower shop

It’s good to make money not only “from the street” and in the store, but also to establish online sales. How to do it? A small investment in advertising, purchasing a well-promoted website and hiring a courier, dispatcher and administrator on a contract - now you are the owner of an online business selling flowers. And this is now a poorly developed and promising direction. If you already have a flower business “in real life”, the duties of a courier and dispatcher can be performed by store employees.