Creative methods of generating ideas. Understand your own interests and goals

Any person, one way or another, faces a problem, How. On planet Earth live those called Homo sapiens. Every person can think, reason, experience. Why do we launch the thinking mechanism? Most likely, in order to initiate new rational ways out of the current situation. We don’t even try to analyze some thoughts, because they remain deep in the subconscious. The human brain works around the clock. The thoughts that it gives rise to can be different - they can be negative thoughts, positive thoughts, obsessive thoughts, and lightning-fast thoughts.

Each of us has noticed that thoughts often cause anxiety. They can not only excite, but also disturb. We are talking about unpleasant ideas, thoughts, thoughts. How get rid of obsessive thoughts? How to start living without worries?

Types of obsessions.

The most difficult thing for a person is to monitor the obsessive thoughts that “crawl” into your head. They appear spontaneously in consciousness, but where should they be redirected later? Anxiety is a condition that a person experiences due to the appearance of various negative information in his brain. We often hear from quite healthy people that they have “reached the boiling point” and will soon go crazy. Yes, obsessive thoughts can lead to madness and mental disorder. The individual becomes obsessed, he cannot control his actions, as it is difficult for him to pull himself together.

Are you familiar with such questions as: did I turn off the kettle (iron, light, ...); did I close front door, did I close the window? Some people begin to wonder if I turned on the gas (although they definitely remember that they did not put the kettle on the stove). Yes, most likely, many now recognize themselves in this description. Representatives of the fair sex often worry about trifles and find themselves under the power of negative thoughts, because they are more emotional than men.

There are thoughts that bring torment and pain to the soul. For example, “Where is my child now and is he okay? Did he have an accident while crossing the road?” or “Where is my husband and why is he taking so long to return from work? What if something happened to him, what if they attacked him and beat him badly?” Even if the “owner” of such thoughts tries hard, he cannot get rid of such obsessions.

Thus, most obsessive thoughts can cause harm to a person, make him suffer greatly or feel guilty about something. At the same time, he didn’t actually do anything bad. Self-torture will not lead to good results; moreover, difficulties may arise with mental health.

Where do unpleasant thoughts and feelings come from?

Our memory is like a huge storage facility. It saves all events and facts, but not always on the “nearby shelves”. Unconscious memory “accepts” everything in “automatic” mode. The brain is capable of filtering out the most important things, but it is definitely not capable of completely erasing anything. Our attitude to reality depends on our thoughts and on our genetic characteristics.

All thoughts are formed on the basis of past memories. Intrusive thoughts can lodge themselves in our brains and begin to generate the future. Comparing our brain to a computer is perfect here. The computer always gives a forecast. Each forecast is based on data stored in the database. Think about the fact that your brain is the same computer, only biological.

If thoughts become “dark”, you need to think about how to get rid of negative intrusive thoughts. Otherwise, they will lead to stress, anxiety, worries, and worries. It's difficult to move forward if obsessions are part of your life. A person’s life is like a river that flows smoothly and carelessly. Negative thoughts resist the flow and try to turn the flow in the opposite direction. A person has to suffer.

How to get rid of obsessive thoughts?

If you have set a goal and are ready to get rid of obsessive thoughts, first listen to yourself. Analyze what is happening. Did you do it? Then follow our advice.

Accept the thoughts as they are. Don't pretend that bad thoughts don't overtake you. Don't fool yourself, because we all have them. Believe me, you will spend more mental energy suppressing these thoughts than recognizing and realizing them. If you put a lot of energy flows into negative thoughts, they will strengthen and become omnipotent. There will be fewer and fewer chances to get out of the situation; all your energy will be spent on pointless efforts.

Conclusion: get rid of obsessive thoughts It’s difficult if you actively fight them and try to overcome them. The power of such thoughts only increases when we fight them; we strengthen and nourish them ourselves. Try to understand yourself, understand the nature of thoughts. It will become clear to you that you created all the ideas yourself. Understand this and life will become easier.

What are your actions in this situation?

First of all, accept all your thoughts - both negative and positive. “Yes, you have them, they are intrusive, but so what? My thoughts will not harm me, because they are only thoughts.” You may be surprised, but absolutely everyone, even people with a 100% healthy psyche, have obsessive thoughts. You should not count yourself among the ranks of crazy people if certain thoughts sometimes wander into your head, because this means only one thing - you are a completely active person with a creative beginning. Accepting and being aware of a thought means simply analyzing it, and not acting on this thought. We advise you to follow the train of thought, but not how interested party, but as an outside observer.

You think about it, but they just won’t leave your head, and even lead to a constant feeling of guilt and annoyance. What to do? Accept the thoughts and understand that you have nothing to blame yourself for. Accept and good thoughts, and bad. Let them flash by themselves, imagine that you are watching a TV series.

Where do thoughts get their strength?

The basic nutrient of any thought is human interest. If there is interest, then the thought grows and develops; if interest is lost, the thought fades away. Try not to react to thoughts, not to show them special interest. Thoughts are like fish in a pond—you just have to watch them. On initial stage It’s not that easy, because you’re probably used to thinking through and analyzing all your ideas and thoughts. This habit can be developed, and gradually it will become easier and easier for you. Over time, you will fully realize that thought is not you and it is not your Self, it is what your brain created, it is special shape energy.

Why does the human brain generate thoughts?

Before get rid of obsessive thoughts, you should realize where they come from. How does the brain generate thoughts? Rarely does anyone think about this, as well as about why and how the heart beats and blood runs through the veins. Learn to observe thoughts and never associate yourself with them. You are you, and your thoughts are your thoughts. Don't let your thoughts take over and conquer your mind.

Change your thinking

If you have become a true observer of your thoughts, rather than actor, then the thoughts will quickly disappear, believe me. Brain activity “boils and seethes”, thoughts change regularly. You need to strive for perfection, you should generate only positive and rosy thoughts.

As soon as good thoughts appear in your head, think about them, give them all your attention. Positive impulses can only be created in this way. If a bad idea or thought arises, immediately drive it away. Don't focus on it. Extinguish impulses and you will be able to control brain activity. Control your consciousness so that negative ideas do not consume you.

It takes time to work with consciousness. By working on yourself, you will understand that everything is not so difficult. Don't destroy your psyche, try get rid of obsessive thoughts Here and now.

Agree, in order to form an interesting, original and useful idea, you need to work hard. Brain work is structured in such a way that ideas and thoughts constantly hover in the head, prompting a person to act. There are thoughts that you don’t have to “think about” much - mostly these are fleeting impulses: about clothes or work, a project or relationship in the family. If so we're talking about about how ideas for a business or a scientific experiment are generated, there are many methods, following which you can formulate profitable, original and useful ideas. So, how to generate ideas for a business and startup, read in this article.

1. Brainstorm, by Alex Osborne.

The most common method known a large number people, it is even used in schools to teach children creative thinking. This collective method idea generation and there are two explanations for this.

Firstly, the possibilities of thinking in a team expand, provided there are no psychological barriers.

Secondly, problems regarding modification of ideas are solved faster if a group of people works on them.

Execution technology. People are invited to voice their idea. Other participants develop it without the right to criticism. So, everyone in turn has the opportunity to speak out and participate in the analysis of creative ideas, improving and perfecting the core.

Feature of the technique- the process of idea generation, development and subsequent criticism takes place over time. Analysis of conclusions in the collective discussion process occurs at the end.

The second version of the “Brainstorming” idea generation method- brainwriting or “mute”. Ideas are not voiced or discussed, but written down on a piece of paper. This piece of paper is passed from hand to hand, and each participant can add their own thoughts and additions to the idea.

1. Six Hats by Edward de Bono.

This method may seem simple and not useful at first glance. In fact, everything is much deeper than it might seem.

Execution technique. More than 7 people are expected to participate. Everyone is invited to put hats of different colors on their heads and complete the corresponding tasks. An important condition is to properly organize communication in the group, to eliminate emotional confrontation among the participants.

Each hat comes with special tasks. One specific idea is voiced and participants use hats to express their opinions.

How roles are distributed by color:

1. Old hat - it is necessary to analyze facts and figures. It is based on rationalism and impartial explanation and confirmation.
2. Black hat - identifying negative properties, predicting possible failure.
3. Red hat - the need to connect an emotional assessment based on subconscious associations.
4. Yellow hat - formation positive aspects ideas.
5. Green hat - search non-standard solutions problems, based on creativity and originality to identify alternatives.
6. Blue hat - summing up and summarizing everything expressed by the participants.

1. Mind Maps by Tony Buzan.

The author of the method is confident that the development of creative thinking and brain activity in general is based on memory, and it is with its development that work on generating ideas should begin.

How to build the memorization process correctly? Place a key concept or word on a sheet of paper in the center, enclosing it in a circle, and from there draw associative rows, writing them on the branches - creating a tree. Also, for better remembering, reinforce associations and thoughts graphic elements. In this way, a map of associations is built that fully forms the image located in the center. Such a tree or map is better remembered and remains in memory longer.

1. Synectics - author - William Gordon.

To find the creative grain in a particular idea, you need to acquire patience and resort to working on analogies. This will help expand your view of the problem and consider those aspects that are hidden from view. The synectics method is one of best methods generating ideas for startups and businesses.

Execution technique. The idea is divided into keywords or categories and analogies are selected for them, which are recorded in a table for the convenience of further work. The table is divided into columns: the first - direct analogies with the subject, the second - indirect, it can be Opposite opinion or description.

For example: object and keyword: pencil. For what purpose is this object being considered: to expand the range. The direct analogy to the word pencil is voluminous (its appearance), and the indirect analogy is flat (negation). The result is a pencil bookmark.

1. Focal object method - author - Charles Whiting.

This is a non-standard technology for generating business ideas. The signs of other, randomly selected objects are adjusted to the key object (focal) and the resulting connections are then examined.

For example, what happens if you combine a candle as a focal object and the concept “ New Year"? Associations are included: New Year is the time of sparklers. It is this sign that can be transferred to a candle. What happens: grind a sparkler candle, add it to wax and what happens - the candle will burn and sparkle at the same time!

1. Morphological analysis - author - Fritz Zwicky.

The key object or word must be broken down into small components (features). From them, select the most important ones that form this particular object, change the quality of these features and try to combine them together.

For example, the goal: to create a business card for a perfume company. Regular form business card- rectangle. Changing the rectangle to a triangle and adding the smell of perfume - you get new form company business card.

Don't know how to surprise your guests? next event? Believe me, there is a shortage original ideas there is no reason to doubt your own talent, because even geniuses have periods of creative stagnation. Instead of getting upset, it’s better to turn to tips that will bring back inspiration and direct your thoughts in the right direction.

Quantity matters

The first way to find a brilliant solution is to have as many more ideas.

If you have 100 ideas and 99 of them fail, you still have a chance to win

Unfortunately, many of us mistakenly believe that a great idea comes out of nowhere, and all great people are blessed with the gift of generating great thoughts without much effort.

It's time to face the truth: any success is achieved through hard work. Before he became famous, Einstein published hundreds of scientific works for the most different topics, and only a small part of them brought him real recognition.

Looking inward

Understand your own interests and goals.

In pursuit of the next big idea, people often look at things globally instead of looking inward.

Some successful projects began with the fact that people simply wanted to find a cheaper hotel for themselves or build an interesting route for a walk.

Before planning an event, think about how you would like to spend your time, what snacks you prefer at a banquet, what irritates you, and what, on the contrary, causes positive emotions in events of this format. Knowing yourself will help you find the right organizational solutions.

The habit of writing down

The habit of recording ideas will protect you from your own forgetfulness.

Write down your thoughts. It won’t take much time, especially now that you always have a smartphone or tablet at hand

Take advantage special application for notes or carry a notepad with you. You need to be prepared, because inspiration is an unexpected guest.

About once a week, review your accumulated list of ideas, concentrating on the main ones and crossing out those that have lost their relevance over time.

The world around you

When trying to formulate an important thought, almost all of us tend to go deeper into ourselves.

Taking a break from the computer screen for at least five minutes, you can come up with many more ideas than after an hour of routine work

What happens around us can be a great inspiration. While sitting at work in a cafe, try to compose short story about visitors or what is happening outside the window. The more information your brain analyzes, the more ideas it can generate.

Shock therapy

Getting used to certain rhythms, the brain begins to work on autopilot, which makes fresh ideas come to mind less and less often.

Disruption of established routines will be useful shock therapy

For example, if you are used to sleeping until lunch, try waking up early in the morning. You may experience some discomfort, but the resulting jolt will direct your brain function in the right direction.

Traveling, playing sports and studying will help you break out of your usual circle. As a bonus, you will receive a bunch of fresh ideas and a good mood.

Scribble

The whimsical drawings we leave in a notebook while thinking are not just meaningless scribbles, but a way to develop cognitive functions such as memory and attention.

So let your mind float freely, and it will definitely find the answer to all your burning questions.

Trial and error

In Japan there is a proverb: “fall seven times, get up the eighth time.”

Failure is just part of the process. All successful people went through failures

Don't be afraid of losing: it's unlikely that you'll succeed the first time. Instead of bemoaning your own inadequacy, it is better to work on your mistakes and avoid making them in the future.

A good way to organize your experience is to make a list of mistakes and right decisions. Gradually add ideas that brought success and contributed to failure into two columns. As the list of successes grows, the column with errors will be lost in its background.

New impressions

New experiences go hand in hand with creativity and a fresh perspective on things.

The more you travel and the more new things you learn, the more ideas are born in your head

It is not necessary to immediately embark on a trip around the world. It’s enough to go to a show, start a conversation with a stranger, or take a walk to places in the city where you have never been before.

Rest and meditation

When fatigue makes itself felt and you feel creatively empty, take a break and devote time to enjoyable activities. Even if there is a deadline looming before your eyes and there is absolutely no time to rest, find at least five minutes for yourself.

Huge doses of caffeine will not help achieve the desired result. You will be bursting with ideas, but none of them will ultimately be useful.

Let's face it, who doesn't want to be happy?

Here's how you can start generating happy thoughts in your head:

1. You choose how happy you are

Positive thoughts make you happy and negative thoughts make you unhappy.

"I'm so fat". This is a negative thought that makes you feel ugly.

“I will never achieve this.” Another negative thought.

“I enjoy spending time with my spouse.” A positive thought that makes you feel good.

“We are going on vacation to the sea.” This is a happy thought and an exciting one.

But how can you create more positive thoughts on your own to be happier?

2. You CAN train your brain to think happy thoughts more.

By training your brain, you can think more positively. Here's an example:

Have you noticed how some people feel bad when someone criticizes them, while others don't seem to care?

What most people don't know is that a negative thought is a habit!

This is true not only in criticism. This is true in everything: how you react to compliments; how you react to bad behavior; how you react when you feel threatened.

By actively choosing different thoughts, you can strengthen the habit of thinking positively and reduce the habit of thinking negatively.

But what about when the situation is truly at its worst? Does this mean you should deny the truth and wear rose-colored glasses? No.

3. You can think positively and be realistic.

Some people equate positive thoughts with rose-colored glasses.

"I'm so useless." A negative thought that brings bad feelings.
“I’m so useless, but now I’m going to learn a new profession and everything will change!”- a negative thought began, but grew into a positive one. Result? One step closer to happiness!

You see, the word “but” is magical: it keeps your thoughts realistic!

4. Add a “but” to turn your unhappiness into happiness.

If you could simply add a harmless “but” to every negative thought you have, you could turn all negative thoughts into positive ones.

Result? You can turn all your misery into happiness! A few examples:

"I feel like I'll never lose weight" becomes "I feel like I'll never lose weight, but I know there are other people who were like me and did it!"

"I'll never find my love" will become “I will never find my love if I stay at home like I am now.” But if I start being out in public more, my luck might change.”

“There’s no way I can pay off this debt.” becomes “There’s no way I can pay off this debt, but I can pay off part of the debt if I start saving $100 every month.”

Look how strong the word “but” is? It's like a magic wand of happiness!

5. The more you get used to adding “but”, the better happiness results you will get.

You'll need practice first. Adding "but" to your negative thoughts doesn't come naturally.

However, the more you do this, the more your brain creates neural pathways that create the habit of thinking “but” automatically every time you think negatively.

This “but” technique will literally change the structure of your brain and dramatically increase your happiness levels. Being happy can be so simple.

6. Stop making meaningless affirmations.

Many people try to jump to a happy thought directly from an unhappy one. Therefore, instead of thinking: “I’m so useless, but now I’m going to learn a new profession and everything will change!” , they'll think "I'm fine". They switched from "I'm so useless" To "I'm fine".

The problem is that usually these affirmations and “happy thoughts” don’t work. Instead, they make you unhappy. Why? Because in the end we don’t believe them.

the orchestra played
bring applause
the tables are set
music is dead
in the bruises of fat fingers
bourgeois
and a traitor sleeps on the balcony
he still swallows the note
lover's bow to the string
he is waiting for the second one to come
but the conductor is in a sticky embrace
fans of hot dishes
and French wines
renunciation
ruby mature plump lips
went on a drinking binge
went left
from the poor muse of inspiration
he wants the power of women and money
he wants dirt in an open field
and eats himself
in past
he was a flower...

CREATIVE THOUGHT

There are only thoughts of inspired magic and beauty:
She cleaned up the entire area and brightened it up,
The edges were lined with gilded braid
Creations of a miraculous canvas;
And in the pitch darkness, primordial, they lit up for a reason -
From its flame are countless luminaries...
There are only thoughts of the creator of power and strength,
Her height above everything is undeniable!

SPARKLING CRYSTAL

The culture of a nation is a charmingly sparkling crystal,
The blessed work of countless generations;
Embodied in its own facets...

***
Thought is weightless and invisible,
but, nevertheless, from her
fate depends on all things,

Because creative thought
in essence, there is only one
factory of the future.

***
That's how it is in life
according to strict justice,
Is it because of her wise kindness,

Every next step
or brings it closer
or it takes us away from our goal.

***
Then thoughts
what is most necessary is flight,
persistent striving forward,

What a stop
every time it means
inevitable fall for her...

Thoughts fly fast
Like bees in the noosphere
Above the blooming consciousness,
They flap their wings,
That which unwaveringly believes
To spite the living facts,
They fly over seven meters.
And everyone's brain is different,
When they fly in, they pollinate.

Poking around in consciousness
Thought a little differently
Thinking is directed
Propagated by sound
And consciousness is alive
Irrigates with illumination,
It grows in us with radiance,
The spirit and body are worried
Sometimes weeping, sometimes singing.

Our thoughts don't exist.
The thoughts themselves are their own.
Their head is not...

The world is held together by the thoughts of Truth!
Thoughts elevate and thoughts nourish,
Thoughts, like arrows, pierce the ether,
Smoky clouds are cleansed with fire.

Thoughts are ozone for the soul to breathe,
It’s stuffy without a vast and pure thought.
Thought is a messenger rushing to the rescue
And he will not slow down on radiant wings.

Flowers breathe with thoughts of Truth,
Nature responds generously to thoughts.
Thought creates palaces of Beauty,
The thought raises the consciousness of the people.

Thought is a hidden, powerful creator
Forms of boundless and manifest destinies.
Powerful...

Thoughts, thoughts, reflections,
They have questions about everything,
In them the answers are insight,
And problems of everyday life.

Thoughts, thoughts, reflections,
Deny vanity
Helping the movement
Through the thoughtless emptiness.

Thoughts, thoughts, reflections,
We get tired of heavy thoughts.
Their tossing and doubts
Can cloud the mind.

Thoughts, thoughts thoughts,
An eternal argument with yourself.
It attempts to explain
Why do we need the earthly path?

Thoughts, thoughts, reflections,
They create our “I” in us.”
There is happiness and torment in them...

Thoughts, lacy thoughts,
You are my life pattern,
You have deep views,
And a superficial review.

Thought is my living soul,
Our earthly destiny is with her,
There is aspiration, flight,
the mind lives by thoughts.

The mind generates thoughts,
And sends with a dream,
Into the secrets of the eternal path,
Find the truth with God.