Interesting niches for business. How to identify it and increase sales conversion

The e-commerce market is quite young, which will allow in the next few years to find vacant niches and topics in order to, moreover, with a fairly low entry threshold. Good growth is also facilitated by the active development of the market due to the expansion of Internet users, as well as the flow of offline buyers.

In our article, we will tell you how to come up with an idea, how to analyze the relevance of the market, and where to start looking for suppliers.

Let's start with general trends. We advise you to familiarize yourself with our latest Analytics of the e-commerce market in Russia. You can find a lot of data on the dynamics of product categories which are growing and which are stagnating. But the most interesting and revealing graph is this one:

It shows the distribution of stores by subject, depending on the number of daily orders. Micro - up to 10 orders, Small - from 10 to 100 orders, Medium - from 100 to 1000 orders, Large - from 1000 orders per day.

From this graph, we can see that some industries are already quite strongly consolidated and have clear big leaders (Books, Food, Office Supplies). And vice versa, in the categories Flowers, Gifts, Decorations, Building Materials, the share of large ones is practically absent due to strong geographical reference, and allows local small players to work on local, regional markets.
In any case, this chart should be considered only in the context of the growth and volume of a particular topic. For example, the share of large stores in the segment of clothing and footwear, computers, mobile phones is large, among other things, because the number of transactions in topics is large.

Niche selection tools

Now we have some vector as a whole, the next step is tools for choosing narrower niches, as well as specific product groups and positions:

1. Bestsellers on foreign platforms:

• ebay.com
• www.alibaba.com
• www.aliexpress.com
• www.amazon.com
• en-tmall.com
• www.jd.com.ru
• www.etsy.com

Almost all major western sites have a HotDeal, Bestsellers section, in which the most popular products are updated daily or weekly. Often, trends for some things appear there 2-6 months earlier than they reach Russia.

2. Dropshipping websites

• www.dx.com
• www.chinavasion.com
• www.dhgate.com
• en.osell.com

The range of dropshipping sites is good because it is ideal for online trading. With these products, you will definitely not have problems with delivery, storage, or high customer expectations.

3. Catalogs of Western online stores

You can also look at the catalogs of Western online stores that are on the websites of mail forwarders - these are companies that deliver parcels from Europe and the USA in Russia. Using this link, for example, you can find such a selection by the popularity http://shopotam.ru/shops of stores from the USA among buyers from Russia, there are more than 5000 stores in this selection, and there is also the possibility of selection by subject.

Niche assessment

You can estimate the demand using the wordstat.yandex.ru tool. An important step is to understand the dynamics of demand in general, the presence of seasonal spikes and related products.

An example of a growing trend: "buy a monopod"

Example of a downtrend: "buy a talking hamster"

Example of seasonal fluctuations: "buy sensory gloves

In order to evaluate only consumer interest, it is better to enter the words “price”, “buy”, “shop”, “delivery”, this will filter out information traffic. Also, do not forget that all trendy, fashionable bursts quickly collapse and if you are looking for a theme for a long-term project, then it is better to look at topics with a constant and predictable demand.

Search for suppliers when choosing a niche

You can start the search for suppliers with search engines, but if you want to find a little-known manufacturer or an interesting product, we recommend two options

1. Wholesale platforms, supplier aggregators:

• Optlist.ru
• Supl.biz
• comerando.ru
• miiix.org
• agoraB2B.com

The most interesting thing is that on some sites, you can leave a request to search for a supplier, this will allow you to receive an offer directly from distributors and wholesalers, which is nice to agree with.

2. Industry conferences

On the sites of expo sites, look for sites of interesting exhibitions, and on the sites of exhibitions, already look at the exhibitors section. As a rule, you can always find an archive with a list of all companies that were present with stands, with contacts and a small introduction. Therefore, you don’t even have to ride them, we bring you the three largest expo sites in Moscow to help you:

• www.crocus-expo.ru
• www.expocentr.ru
• www.sokolniki.com

To search for expo centers in your city or region, you can also use the exhibition calendars. for example: www.expocalendar.ru

So, let's hope that our tips helped you start thinking about the product part for opening an online store and choose the right niche.

Evgeny Shleenkov, founder and CEO of the Shmel Center for Entrepreneurship Development, co-founder of the Eurodom construction company, owner of the DiMaestri coffee company, business coach and business consultant, wrote a column for us about choosing a niche.

The most common question I hear from novice businessmen is: “What is more profitable (better, more interesting) to do?” It's like asking: "What profession to choose to be rich (happy, successful, and so on)?". There is no universal tool for choosing a niche for a business. This is a personal decision and a personal journey for everyone. However, I understand where these questions come from: today there is so much information that it is impossible to understand what is still missing in this prosperous and goods-filled world. And if you take the field of online sales, then at first glance it will seem that the network has everything. What they just don’t offer us, and with what colorful sites they don’t lure. And in all this diversity, how not to become one of the millions? Again, there is no magic pill. Business is an organism, and it is difficult to say how it will behave in your particular situation. But there is analytics, experience and a set of knowledge that will help you make a balanced and, most importantly, informed decision.

A niche is the backbone of any business. As the sailors say: whatever you call a ship, so it will sail. So it is here: the choice of a business niche often determines its success. People spend a lot of money and effort on advertising and marketing, and in the end they don't get the response they want. And the reason is in the wrong niche. Because if consumers are not ready to buy your product today, no colorful website and newsletter will help. They just don't need it today and that's it. Therefore, at the very beginning, seriously approach the issue of choosing a niche.

Remember, the niche you choose must meet three main criteria:

1. Product benefits

In this case, the product is a more extended concept, it can be both a product and a service. Today, more and more often, we are moving away from selling physical things to solving problems or fulfilling the desires of people for their own money in the best possible way. Today it is not enough just to buy low and sell high. The market is so crowded with goods that it is almost impossible to win in price. ruin your business. And your goal should not be only the desire to sell, but to sell exactly the right thing or service to those who really need it. Price is no longer an advantage. Your main task is to understand what benefits what you sell brings, what it gives people. There is a wonderful film on this topic - "The Pursuit of Happyness." The protagonist is desperately trying to sell medical equipment that people simply do not need. Or it is necessary, but not to those whom he called. The story ends well, by the way. However, in real life, such mistakes lead to great losses and disappointments.

2. The product must evoke emotions

Our brain consists of two hemispheres: left and right. The first is responsible for logic, the second - for emotions. In the first case, you can convince your customers to buy through comparisons, USPs, benefits, peer reviews, and so on. People in this case evaluate you and your product, compare with competitors, find pros and cons. In the second case, you evoke emotions. A person sees your product and wants to buy it. There are no reasons or they are too abstract: I want and that's it, because it's cool. Women often buy clothes and shoes based on their left brain. Therefore, we often hear such phrases: “I saw this dress and realized that it was mine”, “These shoes are like from that magazine.” A friend of mine who drives the last Bentley once told me, “The people who know this car best are the ones who will never buy it. I knew absolutely nothing about this model, one glance was enough for me to understand that I want this car. The price here has a very secondary relation. If you really liked the thing, you will not ask the price.

3. You are an expert in your chosen niche

Mandatory rule - to understand what you are selling. If you still don't know the chosen product well, learn. Today, you don’t even have to get up from the table for this: there are a lot of training videos on the network about everything. Otherwise, your incompetence will be calculated immediately. The consumer is not a fool, he just doesn’t want to spend his money, so you will just have a flurry of questions, half of which you simply don’t expect. You must not only know your product, but also the chosen niche, the characteristics of competitors, all possible alternatives, technical capabilities, history, and so on. It is impossible to know everything. However, if you decide on your own business, be demanding first of all to yourself. Amateurs are immediately visible and this greatly reduces the level of trust.

Also, the following points are very important:

4. Don't pre-order

A very common mistake among novice businessmen is large investments. If you think your product is the bomb and everyone wants to buy it tomorrow, test it. Make an announcement on Avito and see what kind of response you get. Or ask your friends and acquaintances if they would be interested in buying this product. The McDonald brothers once worked for hire (yes, this happened to them once). They realized that the time spent eating lunch could be put to good use. Instead of visiting a restaurant, they began to take a quick snack with them - a bun and a cutlet. As a result, lunch was reduced by 40 minutes, during which time they made calls. As a result, performance improved. After the first award, colleagues themselves began to be interested in the recipe for success. This is how they came up with the idea of ​​"fast food". Later there was the first restaurant and waiters on roller skates. Ideas for business are prompted by life itself. And if you are sure that new Chinese phones will definitely blow up the market, try to collect at least the first twenty prepaid orders and only after that make a purchase. Otherwise, it may turn out that no one needs phones now, since the new Samsung has come out and all that remains is dumping.

5. Solve life situations. Don't try to "push"

A very important point is the ethics of your communication with the buyer. Don't try to sell your service by any means. Go from the opposite - and why you can be contacted for it. Pay attention to the most famous brands. They don't sell themselves, they sell an idea. Of course, Apple is the clearest example when selling technology turns into selling a lifestyle. Today this is a whole philosophy, a fashion trend, an unquenchable classic. All together and in one small phone or laptop. We are being sold technology that can make our lives easier and communications faster. We choose a convenient, and most importantly functional design. And of course, the left hemisphere turns on! Such an integrated approach to the sale of its products has made the company a leader!

6. Learn trends, catch the wave

There is another concept - it's fashion. The phenomenon is very controversial and ambiguous, and also transient. Sometimes the lifetime of one trend is only one or two months. But competent salespeople make millions on this. Today, environmental friendliness is in trend. The Greens won and flooded the postscript - eco and bio - all around. Today we see eco-fur coats, eco-cars, eco-food. People stopped eating meat, which led to the emergence of countless bio-markets both in reality and online. Another trend is local marketing: local food, local designers, local handmade markets and so on. In fact, today you can easily make money on anything made with your own hands. On New Year's Eve - these can be handmade garlands, by March 8 - bouquets of vegetables, in the summer - author's smoothies from celery and oak bark. Imagine, try it yourself, do not be afraid to create things with your own hands: the more it looks like handmade, the faster and more expensive you will sell. Be in trend and don't remember, everything has its time. Especially in the modern world.

7. Use analytics

Before you buy a product or open your own online school for anything, study the market. Recently, novice businessmen are based on Yandex Direct. The method is good, but not always correct. Remember, a search query is not a sale. Very often, a performance by a famous person on TV or a bright advertisement generates a surge in requests for a particular product. For example, you are offered to buy a car for only 300,000. And you enter a model in a search engine and compare prices. You are wondering how much this car cost before. As a result, there are thousands of requests for this car, but this is only a temporary activity and it is not a fact that the car is at the peak of sales. I would recommend looking at analytics on coupon sites. If you go to past promotions, you can see at what time and what services were sold. Really sold, you know. A query in a search engine is just a search for information, it is not always a purchase. See real analytics, where you can clearly see what kind of product and how many people bought it. Only in this case can we talk about the demand for a particular product.

Don't rush to make money. Emotions only hurt business. Be extremely careful and prudent. Today you can sell everything, even air from the Himalayas. There would be a desire and there would be a demand. Therefore, before you run to conclude an agreement with suppliers, test what you want to sell, conduct an in-depth analysis and be sure that you already have the right number of orders for the successful implementation of the first batch. Take your time and believe in yourself and your product. Good luck!

A niche is a small but profitable segment of the market that arises in response to the unmet needs of a particular audience, not yet covered by competitors.

Profitable niches for business is a topic that is relevant for both existing companies and startups at the planning stage. The first seek to rebuild from competitors, the second to find trends that will affect their choice of business.

The bad news is that niches are unstable. And you need to keep abreast of trends in your field to create a truly unique selling proposition. Pay attention to the giants. They constantly “insure” by offering a variety of sets in assortment matrices.

The simplest example: good old Hewlett-Packard once sold equipment that simultaneously printed, scanned, and faxed. At the same time, the company offered devices that performed all these functions separately. On the other hand, it is also not worth it to “split up” and disperse over many niches or create them artificially.

The good news is that we have unprecedented control over targeting. Provided that we know the characteristics of the representative of the target niche, it is easy to find it on the network, attract and lead it through all stages of its digital funnel.

Niche Selection: 5 Stage Process for an Existing Business

Your managers can be as experienced and trained as they want, follow all the techniques, have scripts, but this will not help if the target audience is chosen incorrectly. As a result of this systemic error, further segmentation of the audience and the choice of niches within it loses all meaning.

In general, the business process of choosing a niche, the so-called nicheting, goes through several stages.

1. Analysis of the portrait of the target audience,
2. Selection of several niches within the target audience,
3. Marketing strategy development,
4. Analysis of the dynamics and cost of attracting potential customers in the selected niche.

Niche selection: signs of work not by your target audience

Niche Selection: Determining Your Target Audience

Niche Selection: Target Audience Segmentation

The main step to segmenting your target audience and choosing specific niches within it is the ABCXYZ analysis of the client base.

It allows you to first analyze the customer base by two parameters: the volume of purchases of each counterparty (group ABC) and the frequency of its purchases (group XYZ). The point of the analysis is to place the buyer in one of the volume categories (ABC) and in one of the frequency categories (XYZ).

ABC group:

• A - buys in bulk
• B - buys in average volumes
• C - buys in small volumes

Group XYZ:

• X - buys regularly
• Y - buys irregularly
• Z - bought once

First, this study will answer important questions:

• Who is your ideal customer
• Who pays you more and more
• Where should the sales force focus on?
• Which clients should you refuse to work with at all,
• And in general, do target customers enter your funnel.

Secondly, at the intersection of ABC and XYZ in certain areas, you will see exactly your customers.

A well-reasoned choice of a niche for business is the foundation of successful entrepreneurship. How to lay this foundation with minimal risks, and what market trend should be followed?

You read it right: finding a niche for a business is an extremely difficult stage due to the abundance of options. At the same time, rich variability pushes the boundaries of possibilities. Luck does not play the most important role in this matter, but attentiveness, sensitivity and intuition will be a lifeline in a restless sea of ​​market trends.

In 2019, it is not necessary to wait for help from the state due to the numerous political events taking place in the country. The tax system has become more complex due to the emergence of new taxes and the strengthening of existing ones. The tax burden eliminates good projects, there is a reorientation when choosing a niche.

Economic sanctions also affect the niche approach of enterprises, on the one hand, placing restrictions, on the other hand, opening up new niches for business, the development of which in the Russian Federation would not have previously brought profit.

The concept and meaning of a niche

In a business context, the term "niche" refers to a narrow sector of customer needs, the satisfaction of which becomes someone's business and makes a profit. It's simple - the right product or service will be in demand by customers. In fact, there are no unnecessary niches. There is a need for each of them, otherwise market conditions would weed out a hopeless niche.

We need to take a healthy look at the competition. An occupied niche can also be profitable, but a lot of effort will have to be put into developing a unique offer that will set you apart from the competition.

The narrower, the better?

Most start-up entrepreneurs believe that a tried, tested, in other words, occupied niche is the last century, and you need to strive for something fundamentally new. The target audience is pleasantly shocked by the new convenience, your products are wildly popular, money is flowing into your pocket in a stream. Leave this illusion and look at the situation through the eyes of a potential client.

A new product or service has entered the market that no one knows about. Everyone goes by, unable to understand the essence. Detailed explanations still leave the client confused, and he leaves. He will be back, of course! After 3-4 years, when the niche successfully grows into the market and everyone understands its advantages.

When choosing a free and unknown niche, be prepared that the payback of your business will not come as quickly as you would like, while a well-known but unfilled niche will be in demand. At least until others borrow this idea and start implementing it on every corner.

If you want to choose an original niche, hoping that this will become the main advantage of your business, this is a wrong move. It is impossible to direct the attention of the audience to an unnecessary product, no matter how exotic it may be.

Niche introduction

A well-chosen niche will allow an enterprise with a small market share to receive a large income, and a new niche will allow powerful corporations to find additional markets, expand their sphere of influence and refresh their image among the audience.

How do you know when a new niche is needed? You can determine this by the following factors:

• the income of the enterprise is reduced;
• the product/service loses its competitiveness;
• the firm occupies a dying market share;
• market positions have weakened.

Then a new niche becomes a way to diversify the business, switching the search for a source of income to other areas. On the other hand, it helps to survive, strengthen the position in the market and switch to another specialization without loss.

There are reasons for the decrease in audience activity that we cannot influence. In 2019, this is a deterioration in the financial condition of customers due to the depreciation of the ruble and rising prices. But many factors are within your sphere of influence.

We define a promising niche

After the essence and concept have been dealt with, the question arises of how to choose a niche for business. First you need to decide on the target audience.

The idea that you should like what you do is a romantic assumption that often has nothing to do with reality.

You must see what the client needs, feel it. What he wants to receive, what he expects from you. For example, one of the students of the Business Youth school, a man a little over 30 years old, was selling curlers. Believe me, he does not need curlers. He knew the girls needed it!

Your study of the target audience should not end with determining the age, status, type of activity. Communicate with people as a third party, ask what they want, how it would be more convenient for them to purchase products, etc. Conduct a survey in the form of a questionnaire. However, the target audience can be not only a group of people, but also other organizations, depending on the structure of your business:

• B2B - business to business - orientation of business to companies.
• B2C - business to client - a product / service is provided directly to the client.

The business model will determine the target audience that you will research, study until you know all the intricacies of its purchasing behavior. Then you can define a niche as well.

To find a niche, use the following chart:

• market segment (for example, shoes);
• category (home or seasonal);
• subcategory (summer shoes);
• niche (sandals);
• subnisha (sandals with heels or low speed).

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This example may not have been chosen correctly, but the main thing you need to learn is the place of a niche among other structural elements of the market. That is, a niche is not shoes in general, based on an example, but its specific variety.

Where to look for a niche

In order not to miscalculate, you need to open new niches in those segments, the development and filling of which is at an early stage. In 2018, promising business areas cover Internet technologies. It turned out that all roads, one way or another, lead to the Internet. Let's make sure of this.

Mobile payments

Experts consider this direction to be promising, because payment transactions via the phone are gaining popularity and are crowding out similar banking operations. This trend was formed against the backdrop of a huge number of smartphones that provide access to the Internet. The positions of banks in their core area are gradually weakening due to the growing number of owners of "smart" phones, and further this gap will be more noticeable.

Niches that can be identified in this category are not the sale of smartphones. Please note that this niche is already occupied, there are enough iPhone sellers today. There is a shortage of mechanisms that would greatly simplify the transfer of money using mobile payment.

You can develop a program that will allow you to write off funds directly from a bank card to an organization's account. Perhaps you will come up with something more interesting in this area.

Online training

Online learning was previously given the status of exclusively additional, auxiliary education, which is not considered serious. Many people think that education is a kind of self-affirmation, but not something that will allow you to get a specialty.

However, analysts predict an increase in the role of online learning. Soon the importance of traditional universities will be reduced and rejected by modern students. On the network, it will be possible to listen to lectures in different languages ​​from the best teachers, get education from all over the world without leaving home.

The organization of massive, accessible to all online courses is a promising niche that brings benefits and is not occupied. Organize your online university now, and by the very peak of the popularity of online learning, you will gain a large audience and get promoted.

Online sale of products with subsequent delivery

This niche in the Russian Federation is not new, but at this stage it is free. There are no such organizations that would present their services for the delivery of products throughout the country, there is no "network" that would penetrate large areas. As a rule, this service is available only in big cities.

Often the problem is that the products are delivered by the staff of the supermarket itself, which is why there are restrictions. For example, food delivery is not carried out if the amount of purchases is less than 1200 rubles.

Another nuance is that you need to look for exactly the supermarket site where there is an online store, because most often there are those resources that contain information about cooperation, promotions, discounts, etc.

Your task is to become an online seller of products and organize their delivery. This niche can be conquered by offering favorable prices for the service along with an innovative idea.

"Smart" gadgets

Sports bracelets have appeared that analyze the wearer's state of health and count the number of steps taken. Soon, this function will be performed not only by bracelets, but also by watches, glasses, etc. In addition, it is not necessary to focus on the state of health.

A "smart" gadget can provide information about the style of driving a car, about a product, a person within the boundaries of one staff. This direction is only gaining momentum, it has good prospects.

agricultural products

Do not think that the relevance of agricultural development is gaining momentum due to sanctions on the import of agricultural products into Russia. If these sanctions remain relevant for another three years, then this is not enough time for business development in the agricultural sector. Therefore, we will simply rely on the favorable agrarian background in Russia, in which business will flourish.

In this direction, there are several popular niches:

• Pet food. Unfortunately, they are not produced in sufficient quantities, because the number of cattle on farms is steadily growing. The same goes for fish food, which, with the imposition of sanctions and rising prices for rail transportation, has become much less on the shelves.
• In Russia, red fish was practically not grown, since imports from Norway met the demand. But sanctions create conditions in which it is possible to grow and fatten red fish.
• Production of dairy products. What is not there is not there, and not only consumers continue to complain about the quality of dairy products. It is necessary to organize dairies in Russia that will produce high-quality cheese, butter and milk.
• Cereals - the need for grain and wheat production has become more acute due to the breeding of cattle.

Don't assume that only large organizations will survive. Everything that we talked about above, and we will talk about further, is promising areas for small business, for which our country still has suitable soil.

Robotics

Experts say that robots have enslaved the world, although in fact this is an incorrect assumption. In our country, a large market share belongs to several reputable companies, but this monopoly can be easily eliminated by engaging in small-scale production of robotics. Today, a few start-ups with the same small staff are promoting their technologies in the same way.

You don't have to be a huge enterprise to get into robotics.

First, with the development of the smartphone market, small parts for robots have fallen in price. Secondly, small-scale production technologies are being launched by many companies, and you can also implement it.

The main thing in this business is to choose a niche. Find out what problem needs to be solved. Then create a robot model, assemble it and sell it at a relatively affordable price.

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Accumulators, batteries and chargers

With the increase in the number of gadgets, the question arose of charging them. These devices are discharged quite quickly, and given how necessary they are for the owners, you can consider such a niche as innovative batteries and fuel cells.

Many electric vehicles also run on batteries, which again makes us think about new power technologies. More recently, replaceable plates for batteries have been developed, devices are already being sold that fully charge a smartphone in 30 seconds. What do you think?

Franchises

If you have decided on a niche, but you have no desire to create a business from scratch, buy a profitable franchise! A franchise is always a minimal risk, because you will operate under the protectorate of the franchisor. He will select a good place, and think over the design of the room, and most importantly, he will not let you burn out.

To date, a huge list of franchises has formed, occupying relatively new niches. For example, urgent hairdressing and vertical gardening.

Niches for small businesses

Looking closely at global problems, you can find many promising areas of the market that will develop in the near future. These are waste management, care for the elderly, landscaping projects, healthcare, consumer and industrial materials with special properties, 3D printing, etc.

Following new trends, the following niches can be distinguished:

• massage salon;
• private kindergarten;
• eco goods;
• accounting and legal services;
• low-rise construction;
• air purifiers;
• furniture and other household items under the order;
• exclusive jewelry;
• veterinary services;
• exhibition business;
• vending business;
• seamless underwear;
• clothing for the disabled;
• solar battery;
• a small dairy;
• installation/insulation of plastic windows;
• home delivery of medicines;
• equipment for rent.

Don't forget to test the niche. It is easy to determine its relevance and relevance if your product does not belong to the know-how category. To do this, go to Yandex.Wordstat and enter the words by which you can find your product or service.

Choose simple and laconic verbal constructions. The program will show you how often this query is entered in the search box, and you will know, firstly, how often your product is asked, and secondly, what keywords you can use when promoting products.

High and low value transaction

Everyone knows that quite often simple words have a very deep meaning, which at first is incomprehensible. For example, it is better to earn more than to earn less.

But saying more or less, it's not just about small or large amounts of money, it's about specific money. We are talking directly about the money that was brought in by one transaction. A transaction is the moment at which a customer makes a payment. In other words, this is a deal. The cost of a transaction is the amount of money you earn from one transaction. The business is characterized as the average cost of a transaction.

The bottom line is this: for a deal in one business, you can earn a hundred rubles, and in another - a thousand or twenty thousand, five hundred thousand or a million. It is very important that efforts are expended at the same time, both in one and in another business, the same, but the income from this is different.

For example, somewhere you received five thousand, and somewhere - five hundred thousand. Under the word "same" it is not necessary to compare, for example, the sale of seeds and the sale of an island in the Caribbean.

Double by five or five by two

When choosing a niche, you need to clearly understand the following things. When two elements intersect, namely a transaction of low value, or a large flow, and a high value of a transaction, or a small flow, the result will be normal money.

For example, in order to get an income of 300,000 rubles, you need to make 100 transactions, the gross profit of which is three thousand rubles, or ten transactions, the gross profit of which is 30,000 rubles.

Many people claim that their goods are much cheaper, but they can take a volume. But where to get the volume, they often do not understand.

For example, let's test several niches. For example, in the sale of T-shirts, you will have 5 customers. You will spend the same amount of time on them, but the earnings will be very different.

First of all, you need to think very carefully about which transactions you will have to work with. You need to decide on the number that you would like to earn, after which it must be divided by the size of the transaction. So you can find out the required number of transactions that need to be made. Are you ready for this or not? Very well, if you are ready and good luck to you!

Starting a business and entering new niches is never easy. In recent years, the desire to do business among Russians is increasingly fading. At the end of 2015, for example, only 2.2% of Russians seriously intended to start their own business. And in 2014, when the crisis had just begun, and the current businessmen began to actively sell their businesses. According to Opora Rossii, 483.6 thousand companies closed and only 417.5 thousand opened.

And yet, a businessman is a diagnosis, respectively, there will always be people who are truly “sick” in business. In 2016, interest in starting your own business resurfaced. The reason for this, perhaps, is that it is becoming increasingly difficult to find decent pay in employment.

Of course, that opening a business from scratch, that entering a new niche from an existing profile is a risky business that does not promise a quick enrichment. Moreover, the number of niches for small and medium-sized businesses has been declining more and more lately.

In December, Elena Dybova, vice-president of the Russian Chamber of Commerce and Industry, diagnosed Russian small business - almost all business niches were occupied by corporations. In her opinion, the niches of services and trade are occupied, production requires money and resources, which became less available with the onset of the 2014 crisis.

Boris Titov, Russia's Presidential Entrepreneur's Commissioner, says it's still difficult for small businesses to get government procurement orders as industry giants try to circumvent these rules, despite the fact. When everything works, small businesses should get a big piece of the social sphere pie.

New business, old business - are there any unoccupied niches

True, there is no evil without good. A crisis is an opportunity to squeeze into the market with a solution to the problems that this crisis gives rise to. According to the authors of the BBoss portal for the sale of ready-made businesses, new niches lie in the following areas:

Example. A company of young people, smart university graduates who were engaged in tutoring schoolchildren, united into a small company. The unique offer consisted, in fact, in the same tutoring - they prepared children for the exam. But there was one difference - tutoring is not one-on-one with a student, but with a group of children. This suited the clients (parents), since the size of the group is still smaller than the class, and there are not 30 students per teacher, but 7-10. And the price was lower than individual training. The result of such group training is higher - the influence of the group has a positive effect.

Example. Let's take a company that specializes in the development and production of innovative vacuum switching technology, intelligent devices for automating networks and substations, etc. 25 years ago, she created equipment with a unique operating principle. Despite the presence of competitors, it is their devices that are purchased throughout Russia. And the company itself is represented not only in Russia, but also has 22 representative offices abroad.

Example. The hotel market in Moscow is very saturated, but the hotel industry, according to professionals, has not developed. The reason is that in the minds of hoteliers it does not always fit that the competitive battle is won not by good, but by hospitable establishments. Company N is engaged in auditing, consulting and training in the hotel business. They chose to solve service problems in this area and do not rush into other industries. Previously, the owner of N Company worked as a hotel manager herself, so she understands the pains of the industry.

Example. The Mari company has been developing two directions with varying success for many years: goat breeding and production of products from goat milk. The breakthrough occurred for several reasons, the co-owner of the company reflects: the business received government subsidies, product niches were vacated, and a competent management step was taken - hiring an experienced marketer who developed new packaging and positioning, which allowed Mari products to compete in the largest retail chains with foreign goods.

Example. Bots that respond to customer requests in Telegram and collect feedback are a good business assistant that saves on a call center. Company N was one of the first to decide to create such robots to order. The work is simple, but everywhere there are nuances, and often clients prefer not to do this on their own, but to give the creation of such a cunning “call center” to our heroes.

Business on Decree as a New Support for SMEs

These tips apply to both those who start a business and those who are looking for new niches for their existing business. Finding them is like reinventing the wheel. It seems that all bicycles have already been invented, but there are unique people who want to buy a bicycle with square wheels or a tandem bicycle. We will have to look for such unique ones with their mini-problems, the solution of which they will meet with applause!

For example, a federal company - a factory for the production of chocolates - did not have a single chance to compete for high positions on the shelves in chain stores. Then they focused on the gift segment, and became the only confectioners who produce expensive gift chocolate. Part of the assortment has entered the network, the rest is sold via the Internet and their own retail, where they go for special gifts - personal and corporate. 75% of purchases are made by women.

The same niches persist even in declining industries such as publishing, for example. You won’t earn billions here, but the founder and the team will definitely have enough for a good income.

A new female entrepreneurship is also called a separate trend. Entrepreneurial mothers are a new phenomenon in the Russian economy, they are well aware of their audience of clients in one way or another connected with children, and experts believe that this niche has a great chance of developing.

Franchising is also considered an underestimated business niche. , and companies that learn how to properly scale their business have a huge chance of success.

Outcome

1. There are almost no niches left for small businesses - corporations with huge resources and a margin of safety have occupied most of the positions in the market. In addition, the mechanism for providing state orders to small and medium-sized businesses is still not working well. With a new start, it is important to analyze and understand what needs of the client are not covered by corporations. And then there is every chance of success. It makes no sense to open a grocery store next to Magnit. But opening a shop with fresh fish promises profit.
2. The crisis is the time of the emergence of new small niches associated with the desire of both business and ordinary people to save money. It is here that great opportunities lie for organizing a new business or launching new products.
3. Franchising is one of those niches that remains underestimated year after year. Interest in franchises is consistently high, but there are few really good offers. Whoever can offer the market a good franchise will succeed.