The influence of color on modern man: truth or myth. The influence of color on the human psyche

The influence of yellow on a person and his psyche is quite strong. Despite the fact that yellow is a pleasant shade associated with sunlight, it has a strong effect on the human nervous system and on mental activity. In general, this is a life-affirming color, symbolizes joy and positiveness, maturity and fertility, it is intended to stimulate. In postauric vision, it is the complete opposite of blue.

How the yellow color affects a person can be described in two words: it calms nervous people (it is not for nothing that in mental hospitals it is a favorite color for decorating space), apathetic and depressed personalities - it tones up, stimulates their creativity and their mental abilities.

If you know thoroughly how the yellow color affects the psyche of an adult or a child, you can successfully use it to correct the emotional state, health, mental abilities and mood. For adults and children, yellow shades of color have different effects. This is due to the degree of maturity of the psyche and its disorders.

The child itself is an immature person, all processes are at the stage of formation. Adults are a mature psychoemotional system, but they can be disturbed by various stresses and life situations. Therefore, it is impossible to say unequivocally what effect the yellow color will have on this or that person. It requires an individual approach and the help of a specialist.

How does yellow affect the psyche?

The sunny shade of yellow is a strong impetus for something new, it arouses the desire to do something. People surrounded by this light cannot sit still, they are driven by the desire to communicate, to create. To avoid the intense influence of yellow on the human psyche, do not decorate the bedroom, schools and childcare facilities in this color scheme.

But for the repair of a student room, study or kitchen - yellow and all its shades are just a godsend. It is categorically impossible to use this shade in the bedroom if you have insomnia, but if, on the contrary, it is difficult to wake up and feel constant sleepiness - add elements of bright yellow to the interior, the effect of yellow on the psyche in this case will be limited, it will add emotional activity and the desire to move ...

It is also not recommended to use a lot of yellow design elements in the children's room. This color should be present in the interior, but to a limited extent.

Yellow color influence on the psyche of a child and an adult

Children themselves are too impulsive and active. Yellow wallpaper, walls, interior elements will excite them even more. The same applies to the bedroom of adults and children - in this room people relax and they don't need extra emotional activity.

Psychologists note that young children react very negatively to an excess of yellow, they begin to cry. But, not only small children give out a similar reaction, if an adult with an unbalanced psyche is placed in a yellow room - he loses restraint and control over himself, begins to live with his emotions.

Health effects of yellow

Want to use the positive effects of yellow? Remember that yellow, like orange, is an excellent appetite stimulant, it will help restore digestion processes, improve the functioning of the pancreas, stomach, and intestines.

But unlike orange, its effect is associated with an increase in the absorption of nutrients, especially on the absorption of calcium by the body, which means that it can indirectly influence the strengthening of the bone skeleton of the human body. If there is not enough yellow, then this can lead to disruptions in the work of the musculoskeletal system.

Experts have identified another beneficial effect of yellow shades of color: improving skin health, restoring elasticity, softness of the skin.

If you want to get a positive effect of yellow on the psyche, then use it to bring a person out of depression, relieve apathy and pessimistic moods.

So what is the effect of yellow on a person? It is used for melancholy, apathy, stimulation of mental activity, creativity, it promotes the absorption of nutrients, improves memory, is good for the skin. For those who are engaged in spiritual practices, we remind you that yellow is the color of the 3rd chakra of the solar plexus, it is responsible for the awareness of the physical body. If you have problems with mood swings, lack of creative fuse, poor memory, then try practicing meditation in the morning sun.

The article is devoted to acquainting the reader with the basic colors that a person encounters throughout his life. Separately considered their influence on the psyche, and in general, on the life of an adult and a child. And also, this article will help you to get to know more deeply the positive and negative properties of a particular color.

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From early childhood, a person is surrounded by a world in which there are many colors and their shades. And, of course, he prefers the most beautiful color for him, which later becomes his "favorite". So, some may like yellow and do not like black at all, while others - on the contrary. Some people like several colors at once. In this article, we will try to explain the meanings of colors and their significance in human life, which in the future can help to know ourselves in more detail and better approach the choice of colors for a specific purpose.

As you know, the influence on the human psyche of a certain color was noticed in ancient times by various sorcerers, shamans, etc. And also now we can say that some colors can cause completely different emotions, for example, happiness, joy, melancholy, grief, can calm and, conversely, anger or irritate.

To begin with, let's figure out what "color" is, and what science is studying it.

Color is, first of all, a physical phenomenon. Scientifically speaking, this is a characteristic of electromagnetic radiation of a special optical range - the spectrum. Color perception arises based on the sensations of the visual apparatus.

In simple terms, then color is a visual sensation that a person receives when light rays of different wavelengths enter the eye. Color perception is highly subjective. It turns out that each person sees colors differently.

The science that studies colors and their properties is called color science... And the method of alternative medicine, with the help of which a person is exposed to variously colored light in order to cure him - color therapy... But since this method is not based on a scientific method, and research does not confirm its effectiveness, it is pseudoscientific.

Color affects the human psyche, and at the same time has a pronounced character. For example, it is generally accepted that green is a calming color, so they try to paint walls in a school with this color, while red, on the contrary, excites the psyche and literally "attracts" attention. Therefore, signs or prohibition signs are depicted using red.

Sometimes the color triggers certain reactions that can help in making a decision. It also affects appetite, behavior, blood pressure, and in general, the state of a person. For example, when the bright sun is shining, a person becomes much easier and more cheerful, and when it is cloudy and gray, the condition worsens and the mood drops. Modern sellers and advertisers take these factors into account and try to select specific colors that people will "listen" to. In addition, it is important to choose colors at home so that households are satisfied, so that certain colors do not contribute to irritability, but, on the contrary, soothe everyone. And most importantly, we must choose the right colors in the wardrobe, since we perceive colors not only through our eyes, but also through our skin.

Let's analyze the 9 primary colors and describe their effect on humans.

Red color.

This color literally makes a person become more active. It causes excitement in the psyche, and with the help of it muscles are tense and movements become more intense. Wherever there is this color, we can observe great performance. But you should know that the body gradually gets used to this color, as a result of which color fatigue occurs and the result may not be the best.

Also, red is one of the most aggressive colors that can lead to irritation and anger, so you shouldn't be in a room with this color for a long time. But if you cannot understand what to do in a particular situation, it will give you strength and a charge of vigor. And if in the morning you are still "getting up on the wrong foot", then this very color, which still contains cheerful notes, will become the right remedy for this problem.

Clothing of this color on the human body shows a strong character, striving for a certain goal and perseverance, but it can also hide insecurity and complexes of shy people. Therefore, this color should be used to overcome any short-term difficulty.

At home, it can visually reduce the space and act well on digestion, induce appetite, so a piece with a red color can be placed in the kitchen.

Orange color

This color is much softer and softer than the previous one. We can say that it liberates people, makes their feelings warmer. With the presence of this color, a person's life is filled with fun and good mood. Orange is a business color in itself, it can promise success in career growth. There is optimism and effulgence in him. It has a beneficial effect on the performance of people, on their cohesion.

Also, this color has a good effect on the work of the brain, so if a person is fond of creativity, this color will favorably influence both him and his activity.

Orange color has a special energy that attracts people and attracts absolutely anyone. When using it in clothes or at home, a person reveals its positive sides. He becomes more cheerful, brave, and he has leadership qualities. In addition, it relieves stress and helps get rid of depression.

Orange color enhances concentration, helps during important negotiations and even the formation of friendly relations. It is safe, there are no contraindications for this color, so you can safely use it in life.

At home, you can also bring orange shades to the child's room, this will help him fight loneliness and develop positive qualities in himself, as well as in the kitchen, since this color (like red) promotes appetite.

Yellow

Yellow evokes feelings of happiness, satisfaction and harmony. Warmth emanates from him, like from the sun. People who wear clothes with this color are most often cheerful, cheerful and leading by nature. It is worth adding a little yellow at home, as a person's mood from time to time will begin to improve. But it's worth noting that too much yellow stings the eyes, which can lead to headaches.

Yellow is called an intelligent color for a reason. It is safe to say that it enhances creativity, so it is not a large number of can be used in an office or room where a person is doing work. For small children, this color can be harmful in large doses. They react to him most often negatively, start crying. And also do not use yellow for insomnia.

Green color

This color evokes in us associations with nature, makes us calm and peaceful. We immediately remember the forest or park, the singing of birds, the rustling grass under our feet with droplets of race, and the fresh warm air. The soul immediately becomes calm, harmony appears, and the person becomes softer. If a person has a green color, then we can say that he has a quiet, calm, balanced character, knows his own worth and calmly refers to the world around him.

This color improves vision and appetite, has a good effect on concentration and brain function, and allows you to get rid of negative emotions. It also affects the preservation of the final result and allows you to fully devote yourself to the cause. It has a good effect on the cardiovascular and nervous system.
Green color makes a person the most efficient. But it is worth remembering that with a large amount of green, apathy and melancholy appear. In the nursery, green may be present, but only if the child is not phlegmatic. If so, the color will have a positive effect, arouse interest in learning and learning about the world, and make you self-confident.

Blue

This color calms the senses and slightly reduces activity. He is passive, so he is able to cause a certain slowdown. Light blue is a combination of blue and white. Therefore, one part of it causes coolness, helps to calm down, and the other involves imagination and mindfulness.

Most often, this color can be found in the classroom or study. He influences creativity as well as the expression of his thoughts. It has a relaxing effect on children, so the presence of this color in small doses will not be superfluous. At home, blue will be useful in the bedroom, as it induces drowsiness and relieves stress. However, do not use it too often, otherwise you run the risk of constantly feeling the need for sleep.

Blue color

Blue is a cool color. It often causes depression, results in a significant decrease in activity, and is commonly used in anti-advertising.

With the help of it, a person surrenders to dreams and reflections, because this is the color of the sky and the sea. It creates coolness, and on a hot day, the presence of this color in the room will have a beneficial effect on you, while it can visually expand the room. But in this case, you need to be careful, as too strong the influence of this color can make you feel overwhelmed.

For hyperactive people, blue can serve as a sedative, it will help them control themselves and teach them how to manage their emotions, but for melancholic people, on the contrary, it is harmful.

He is also able to induce self-confidence. Blue is responsible for the logic and analysis of actions, a person with the help of it becomes more disciplined. It also has beneficial properties on the child: it makes you pay attention and concentrate.

Purple

This color evokes associations of luxury and looks rather mysterious. He is responsible for intuition and knowledge, helps to get rid of melancholy, but only if it is in moderation. In large quantities, it causes depression and fatigue. People who wear purple clothes - most often have a kind character, and a timid shy heart.

Purple should not be chosen for the decoration of living rooms, as it causes a decrease in both physical activity and mental activity. But it will help get rid of the headache. This color is the color of the aristocracy, because before it could not be acquired by everyone, and maybe that is why it now evokes self-esteem.

White color

White is the color of self-confident people, as well as the color of innocence and purity. People who choose this color are most often kind by nature, but outside they show coldness. They do not give in to emotions, and try to look at things with "sober" eyes.

If you want people to listen to you and trust you, so that it is easy for you to start any business, then your choice is white. It possesses boundless power, encourages action and at the same time gives a feeling of freshness. Also, white always helps to be in good shape, with the help of it a person's strength and will increase. But if there is too much white, it evokes associations with a hospital and has a bad effect on work, and the lack of this color makes us irritable. Therefore, it should be in moderation.

Black color

Black is associated with something mysterious and scary, but at the same time, almost every person has it in their wardrobe, because it is also the color of a business person. It suits every shade and gives a certain rigor. If a person has the most black items in his wardrobe, then we can say about him that he is a gloomy person who avoids society, or quite the opposite - who wants to stand out from the crowd.

Also, this color causes a decrease in mood, as it gives a feeling of depression. It absorbs light and causes melancholy, and in some cases causes insecurity. But besides this, he helps to reach the truth, to find what is hidden, makes people go to protest and be heard.

Thus, we observe that the influence of color on the psyche and human life is enormous, and by choosing the right color, you can achieve great success and radically change your life.

Survey

And this is the result we came to: fourteen students chose blue, ten out of sixty - green, eight - black, four people each chose red and blue, three - purple, two chose white and one person chose yellow.

The rest could not give a clear answer, but named two or more three colors at the same time (and many named not specifically colors, but their shades).

Thus, we can conclude that the majority of modern students with developed logical judgment, people are organized and systematized, and at the same time calm and energetic. A smaller part of the respondents was divided into half: in one of them - bright, impulsive people, and in the other - calmer, attentive and less active.

In conclusion, we can say that the above information is useful, since color plays a huge role in our life. And a person who has read this article will be able to correctly set a color preference for himself in order to achieve high results and get rid of unnecessary emotions.

Bibliography

1. Ihannes Itten, "Fundamentals of Color" [Electronic resource] - Access mode: http://colory.ru/colorbasics (Date of access: 20. 03. 2017).
2. [Electronic resource] - Access mode: https://shkolazhizni.ru/psychology/articles/21622/
3. [Electronic resource] - Access mode: https://ru.wikipedia.org/wiki/Color (Date of access: 20.03.2017).
4. [Electronic resource] - Access mode: https://ru.wikipedia.org/wiki/Color therapy
5. [Electronic resource] - http://colory.ru/colorbasics/ (Retrieved 20.03.2017).

Hi all! Nadezhda Vasilyeva is in touch with you. And in this article we will analyze the topic - The influence of color on a person. I will simply and in detail tell you about this very interesting topic for life and marketing. And also consider a few basic colors.

Everyone knows that in order to achieve a certain goal in life, you need to make every effort. But the goal is clear, and the forces are applied, but the work is worthwhile. Why do we rarely achieve the end result? Why do we lose interest in the case in the middle of work? Probably because we are not activating our visual centers.

If you manipulate them in a special way (using color signals), you can achieve incredible performance. The main thing is to know what color should be used for a particular task. This science is called color therapy. It appeared relatively recently, but has already proven its viability.

In modern society, a huge number of theories have been put forward about the effect of color on a person. And they are all true in their own way. Color can cause both positive and negative emotions, inhibit and enhance human activity, cause aggression and serenity.

Different colors have different effects on the human psyche. It is raining outside the window, the whole world is in gray and that's it, the mood is at zero, working capacity is reduced. And when it's a sunny day, the abundance of colors makes us smile and move towards our goals.

Some skeptics will say that the effect of color on a person has not been proven and not used in practice. But color therapy is widely used, both in medicine and in psychology.

The main point in the application of this technique is the use of color to influence the mental state of a person. This article provides examples of the effect of color on a person. Let's consider each of them separately.

Red color- a bright saturated shade. It is he who activates all the centers of a person, increasing his tone and productivity. It evokes positive emotions. Helps the person facing the choice to determine the situation. The red color, as it were, "turns on" the dormant organism. Even if the situation is hopeless, this color will make the human brain work to its fullest.

In the body, adrenaline is released, this increases blood circulation and delivers fresh blood to the brain, providing it with oxygen.

Orange color- helps in the field of business. This is the color of career growth.

A soft, warm yet rich shade will help you achieve your desired heights in the workplace. If the red color triggers the instincts of self-preservation, forcing a person to act immediately, then orange sharpens the basic instincts of a person, helping him find the perfect way to solve a problem.

Surrounding himself with orange, a person is capable of much, as it helps to increase a person's self-esteem.

Yellow- has a calming effect, relaxes a person.

It enhances mental activity, helps to train memory, attention, and gives vitality to the body. Promotes the intellectual growth of the individual.

While orange has the ability to affect the digestive system, yellow is responsible for the absorption of nutrients by the body. Thanks to it, the body absorbs calcium in sufficient quantities. After all, it's no secret that the sun's rays are directly related to the production of vitamin D in the body.

Green color- refreshes, gives calmness, pacification.

Helps people achieve long-term goals. For example, learning languages ​​or doing regular sports. It promotes the development of organization in a person. That is, it affects the achievement of the final result, and not the preservation of existing skills.

Green color has a positive effect on the human cardiovascular system, helping a person to get rid of negative thoughts and strengthening the nervous system, it affects the heart like a balm. Improves mood without causing excessive activity.

Blue color- has a calming effect, dulls emotions and relieves irritability.

It has a very positive effect on people prone to impulsive decisions. Such people find it difficult to control their emotions, so blue for them is a solution to problems. It helps you concentrate. Gives calmness and serenity.

The darker the shade of blue, the more it depresses the nervous system, it is not recommended for people prone to depressive conditions. The psychological effect of color on a person is able to cause illusions in a person, to immerse him in a fantasy world, taking him far from the real world.

Purple- it is difficult to call a solid color, it is associated with luxury, mystery.

Consists of red and blue, while perfectly combines the opposite influence of these colors. Copes with panic, gives confidence and knowledge. The positive influence of color on the human psyche is noted.

White color- associated with purity, boundlessness.

This is the color of people who are confident in themselves and are used to getting their way. This is the beginning of all beginnings, the cradle of other colors. Can be the basis for any color.

Black color- a companion of depression, depression, negative emotions, can develop a sense of inferiority and lack of confidence in the individual.

But at the same time, it enables humanity to get to the truth and fish out to the surface all that was hidden. If a person plunges into the world of his own thoughts, he surrounds himself with black color, which gives not only depression, but also relaxation from excessive emotions.

Thus, we see that the influence of color on a person is enormous. And the course of our life depends on how competently we use colors.

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We are used to taking color for granted. He does not surprise us and does not amaze us. Therefore, we rarely think about the importance of color in our life.

It turns out that even in ancient times, people believed that color has magical powers. Since then, scientists have conducted numerous studies that have confirmed the fact that color has an effect on mood, feelings, thoughts and, in general, human health.

Purpose of the study: to study the role and influence of color on mood, thoughts, character and human health.

Tasks:

study the theoretical basis of the issue;

conduct research;

draw conclusions.

Research methods: study of literature, analysis of various sources, questionnaires.

Subject of study: the effect of color on a person.

An object: color spectrum.

Research hypothesis:

color evokes subconscious associations in a person;

color affects the mood, feelings, character and health of a person.

2. What is color and how does it arise.

Color- This is a sensation that arises in the organ of vision when exposed to light, that is, light + vision = color.

In 1665, the English scientist Isaac Newton proved that ordinary white is a mixture of rays of different colors (see Appendix I of Fig. 1). On the path of the sunbeam, the scientist placed a special triangular glass - a prism. On the opposite wall, he saw a multi-colored strip - a spectrum. He explained this by the fact that the prism decomposed white into its constituent colors.

The color is determined by the length of the light wave. Light travels through space in waves that resemble the movement of waves in water bodies. The wavelength of light is the distance between two adjacent ridges. It is so small that it is measured in millionths of a millimeter. The range of these values ​​can be roughly divided in decreasing wavelength into seven bands - red, orange, yellow, green, cyan, blue and violet (see Appendix I of Fig. 2). Pure spectral colors are called colors, intermediate ones are called shades. Natural colors are a mixture of different wavelengths of light. The shortest are purple waves, the longest are red. Colors can be reproduced by selecting the appropriate wavelength and mixing it with white light of the appropriate brightness. one

The colors are divided into: cold, warm, blended and neutral.

Cool colors have a calming effect. Cold colors include: blue, light blue, green.

Warm colors convey a variety of emotions and states - from optimism to firmness. Warm colors - red, yellow, pink, orange.

Mixed colors obtained by mixing warm and cold colors. Colors that have the properties of both warm and cool colors.

Neutral colors help draw attention to more saturated colors, or serve to tone down overly bright colors a little. It is white, black, brown, beige, gold, silver, gray. 2

3. Color in science.

Color science studies and reveals the basic laws in the field of color phenomena of nature, the object environment created by man and the whole world of arts.

Color science explains these phenomena from the perspective of a number of sciences: physics, mathematics, chemistry, psychology, psychophysiology, aesthetics, art history, theory of composition, archeology, ethnography, cultural studies.

So, optical physics section reveals the regularity of the nature of color and its characteristics. Chemistry investigates the properties of substances and their compounds for the development of dye formulations adequate to the required colors and their combinations. Mathematics allows you to quantify colors and determine the hue and saturation of the desired color from the corresponding coordinates of the color graphs. Psychophysiology reveals the regularities of the physiology of color and black-and-white vision and the nature of optical illusions. Psychology explores associations, emotions, images caused by various colors and their combinations. Aesthetics explores the laws of harmonization of color combinations. 3

4. History of the science of color.

The history of color science distinguishes two stages. The first is pre-scientific - from prehistoric times to the end of the 16th century, the second is scientific - from the 17th century to the present.

V pre-scientific period primitive people singled out and endowed with a certain meaning a very limited number of colors associated with the most important objects and phenomena of their life (see Appendix I Fig. 3).

V the era of antiquity a natural scientific attitude to color arises. Ancient Greek philosophers are trying to create a color systematics of natural elements (see Appendix I Fig. 4).

V Middle Ages light and color cease to be identified with God, mystical forces, and become their attributes.

During the Renaissance Leonardo Da Vinci created a new color system. He believed that there are 6 primary colors: red, yellow, green, blue, white, black (see Appendix I, Fig. 5).

Scientific the period begins with the time when Isaac Newton in 1665 proved his theory of white. After Newton, many researchers of the nature of color and the peculiarities of light perception of colors by human vision developed, supplemented, and refined the scientific basis of color science. These are Goethe, Purkin, Müller, Jung and many others (see Appendix I, Fig. 6). 4

5. Dependence of the emotional makeup of a person on the "favorite" color.

Color affects not only the organ of vision - the eyes. It also affects other senses - taste, hearing, touch and smell. The colors of the world around us deeply affect our character and our health.

Color is one of the factors that determine the state of our psyche. Psychologists and psychiatrists, on the basis of people's preference or love for a particular color, determine the character of a person, his inclinations, his mentality, psyche, and even his state of health.

Since ancient times, a certain semantic meaning has been attached to each specific color.

Red- the color of passions. If this is a favorite color, then such a person is brave, strong-willed, domineering, quick-tempered, sociable.

Orange- the favorite color of people with intuition and passionate dreamers, it means health, symbolizes joy, warmth.

Yellow- this color symbolizes calmness, intelligence. If this is a favorite color, then such a person is sociable, curious, courageous.

Green is the color of nature. Anyone who prefers it is afraid of someone else's influence, looking for a way of self-affirmation.

Blue- symbolizes the truth. This is peacefulness, tranquility, well-being.

Blue is the color of the sky. If a person likes him, it speaks of modesty and melancholy; such a person needs to rest, he gets tired quickly.

Violet- this color "speaks" of a very great emotionality, sensitivity, delicacy, it is the color of harmoniously developed people.

Black is the color of uncertainty, symbolizing a gloomy perception of life. Those who love black, often perceive life in dark colors, are unhappy.

White is a synthesis of all colors, because it is the “ideal” color, the “dream color”. A person with any character can give preference to this color, he does not repulse anyone. 5

6. The use of color in everyday life.

The influence of color on a person is very great, although in everyday life we ​​do not pay attention to it. Color makes things “heavy”, “light”, “cold”, “hot”. It has a tremendous power of influence on a person, on the work of his organs.

Each color triggers a different reaction in the human brain. For example, if a person is very excited, it is enough to place him in a room with bright pink wallpaper, as he very quickly calms down and even falls asleep. However, it was enough to change the color to blue, and this weakness disappeared. This means that the color affects not only the mood, but in general on the human body.

7. Color palette for the style of clothing.

The color of any uniform indicates the qualities that are required of the people of this profession. For example, the color of the sea - blue, blue - is often the color of the marine form. Black is the color of power and strength, worn by people of a profession in which it is necessary to possess these qualities. These are, for example, leaders. Most businessmen wear light blue or gray suits, thus reinforcing the impression that they are soft and trustworthy. Even the color of the uniform is chosen on purpose in some schools. Blue, gray, brown, black and similar shades serve to impose the same behavior and in no way provide an opportunity for individuality to manifest.

When we are forced to wear clothes exclusively of one color or another at work, then returning home, we instantly change into clothes of the color that we like best. And whatever you do during your free time, the colors of the clothes we wear can not only help you to relax, but also create the necessary mood. So, blue color calms and helps to recover, pink gives a wonderful mood. It is good to wear gray clothes in those cases when there is a desire to dream. Red or orange will give you the energy you need for strenuous exercise. Wear something yellow to sharpen your thinking ability. 6

eight . Color therapy

Considering the influence of color on humans, medical scientists, back in the distant 17th century, suggested using color in medical practice. To begin with, they characterized the primary colors, and then began to project them onto diseases, which is still practiced today (see Appendix I, Fig. 7).

Let's consider the influence of some colors on the physical and mental state of people.

Red color has an exciting effect on the nervous system, improves and accelerates all metabolic processes in the body. The effect of red color improves blood circulation and cardiac activity, normalizes low blood pressure, and improves immunity. It must be strictly dosed, since its abuse can cause overexcitation of the nervous system, headache, redness of the eyes.

Orange is a rejuvenating color, has the ability to restore nerve and muscle tissue, and is often used as a tonic.

Yellow color stimulates vision and nervous system, activates mental and logical abilities. Yellow color has a cleansing effect on the entire body, heals skin diseases, helps with insomnia, stimulates appetite.

Green - normalizes the work of the cardiovascular system, stabilizes blood pressure. The action of green is very effective for headaches, visual impairment. In the absence of green color, the development of increased excitability, irritability is possible. An overdose of green can cause gallstones to form.

Blue is a contradictory color. It is the color of courageous and energetic people. It calms them down, pacifies, normalizes blood pressure and heart rate, makes breathing deeper and more rhythmic. But for the timid and shy, blue is the color of shock. Blue also reduces appetite.

Purple calms the nervous system. This color gives a healing effect in inflammatory diseases, normalizes sleep. When engaging in creative work, on the contrary, it increases efficiency. However, long-term exposure to purple can cause feelings of melancholy and depression.

White color - gives strength and energy, evens out the mood, creates solemnity. It has a therapeutic effect on the central nervous system, cleanses the body of toxins, relieves stress. 7

9. Research.

1. There is a statement that people who associate themselves with a certain color are friends with people who choose the same color or a color combined with it. To confirm this, I suggested answering the following questions: "What color do you associate yourself with?", "What color do you associate your friend with?"

After conducting the research and studying the results obtained, it turned out that students who associate themselves with warm shades of colors, when associating a friend's color, chose warm colors as well. The situation is similar with cold colors. From which it follows that energetic, active, quick decision-making children are inclined to communicate with the same children. And more calm, balanced, thoughtful, but prone to doubt, children do the same when choosing a friend (see Appendix II, Table 1).

2. For various feelings, objects, events in people there are associations with color, which in many people coincide. Let's find out if this is so. It was proposed to answer the questions: "What color do you associate taste with?", "What color do you associate with the seasons?"

After conducting research and studying the results obtained, it was found that each color evokes subconscious associations:

... Many children in the class have the same taste associations. The most pronounced association of salty with white and sour taste with yellow (see Appendix II table 2).

... The associations of the seasons are also the same for many children in the class. A typical example is the associations winter - white, autumn - orange (see Appendix II, Table 3).

3. How does color affect the mental productivity (attention) of a person. It was suggested to write a dictation on colored sheets of paper.

After studying the results, it was found that the best concentration of attention on the sheets of red, 12% of students made mistakes in the text, blue reduces mental productivity, 25% of people made mistakes. The rest of the colors have the same effect (see annex II diagram 1).

10. Conclusion.

Color is a gift from nature. Without him, life would be monotonous, and the world would be boring and uninteresting. After studying the literature and conducting research, I found that each color evokes subconscious associations, affects a person's attention. It was also found that color significantly affects the general condition of a person. Color can be attractive and repulsive, instill a sense of calm and comfort, or excite and disturb. Therefore, my hypothesis is proven.

Color is a powerful means of influencing a person.

Goethe wrote about the ability of color to create a mood: yellow - cheers and invigorates, green - pacifies, blue - causes sadness.

Bibliography.

1. Mironova L.N. Color in the Visual Arts: A Guide for Teachers. - 3rd ed. / L.N. Mironov. - Minsk: Belarus, 2005 .-- 151s.: Ill.

2. Abisheva S.I. Color science: textbook. manual for stud. higher. study. Institutions / S.I. Abisheva - Pavlodar, 2009. - 116 p., Color illustrations.

3.http: //dic.academic.ru/contents.nsf/ntes/scientific and technical dictionary.

4. Medvedev V. Yu. Color science: textbook. manual (course of lectures). - SPb .: IPTs SPGUTD, 2005 .-- 116 p.

5. Shipanov A.S. For young lovers of the hand and chisel: Book. For students of Art. classes. - 2nd ed., Add. and revised - M .: Education, 1981 .-- 416s, ill.

6. Bazhin E.F., Etkind A.M. Color Relationship Test (CTO). Guidelines. L., 1985.108 p.

7. Breslav G.E. Color psychology and color therapy for everyone. - SPb .: B. & K., 2000 .-- 212 p.

Appendix I

Rice. 1 - Experience of I. Newton

Rice. 2 - Ranges of color wavelengths

Rice. 4 - Colors of the elements

Rice. 5 - Leonard da Vinci's color system

Rice. 3 - Rock painting of primitive people

Rice. 6 - Color systems

Rice. 7 - Color therapy

Appendix II

Table 1

table 2

Table 3

Diagram 1

1 http://dic.academic.ru/contents.nsf/ntes/scientific and technical dictionary

2 Shipanov A.S. For young lovers of the hand and chisel: Book. For students of Art. classes. - 2nd ed., Add. and revised - M .: Education, 1981 .-- 416s, ill.

3 Medvedev V. Yu. Color science: textbook. manual (course of lectures). - SPb.: IPC SPGUTD, 2005 .-- 9 p.

4 Mironova L.N. Color in the Visual Arts: A Guide for Teachers. - Minsk: Belarus, 2005 .-- 9s

5 Bazhin E.F., Etkind A.M. Color Relationship Test (CTO). Guidelines. L., 1985.18 p.

6 Abisheva S.I. Color science: textbook. manual for stud. higher. study. Institutions / S.I. Abisheva - Pavlodar, 2009 .-- 106 p.

7 Breslav G.E. Color psychology and color therapy for everyone. - SPb .: B. & K., 2000 .-- 54 p.

The influence of color on humans has been proven for a long time. Color can regulate our mood, emotional background and even appetite. In modern medicine, there has even appeared such a concept as the method of color therapy. It consists in the effect of colored light on a person with the aim of curing him from various diseases.

Looking at what colors a person prefers in clothes, in what range he decorates the interior in his home, you can tell a lot about his character and personal qualities. And vice versa - if a person knows how colors affect his state, he can "pull" himself out of depression and tune in a positive way.

How does red affect a person?

Red is one of the most aggressive and hot colors. It has a stimulating effect on the human psyche, its symbolism is rich and contradictory. This is what the red color symbolizes: blood, fire, aggression, enmity - and at the same time wealth, vitality, power, self-realization. It is also a symbol of revolutionary action and the struggle for independence. It is no coincidence that Caesars in the Roman Empire dressed in purple robes, Spartan warriors wore red uniforms before battle, and in ancient Egypt, red symbolized the spirit of evil.

In the modern world, strong-willed, energetic, active, impulsive, self-confident people prefer red. As a rule, they are optimistic, know how to achieve their goals, but at the same time they are a little stubborn. Among the negative traits of people who prefer red, they distinguish harshness, intolerance to criticism, rejection of any advice, excessive maximalism.

Women who prefer this color love to be the center of attention of the opposite sex, they are confident in their beauty and do not tolerate competition. Men are easy to build a career, they make good leaders.
The influence of red on a person in the interior is as follows: it excites the nervous system, stimulates appetite, but at the same time it can cause headaches, overwork. It is not recommended to decorate the bedroom in red, burgundy, purple colors: it will be difficult to relax and fall asleep peacefully. Also, red is not very suitable for a child's room.

With elements of red, you can decorate the living room: the room will look very impressive. You can also decorate the kitchen in bright colors, and then the red finish or furniture will increase your appetite.

How do blue and cyan colors affect a person?

Blue creates a calm, confident attitude. It is associated with the color of the sea and sky, personifies peace and harmony, stabilizes the mental state.

Blue is preferred by calm, balanced people, phlegmatic by the type of temperament. They are confident, purposeful, but not as impulsive as red lovers. They are characterized by perfectionism, the desire to bring everything to the ideal. Among blue lovers there are many businessmen, people with an analytical mindset. They are discerning, know how to establish contact with others and come to a compromise.
Blue has a pacifying effect on a person's mood, while at the same time helping to concentrate on a goal. Office premises and meeting rooms are often decorated in light blue colors. Dark blue is a good color for a bedroom, because the effect of blue on a tired person can be somnolent.

The blue color symbolizes purity, coolness, serenity, clarity. People who choose it are distinguished by good intuition, the ability to make quick decisions. They are often overly irritable and need to be reassured. Blue helps to reduce the level of aggression and anxiety, has a relaxing effect on the central nervous system.

Bachelors and single people, as well as representatives of creative professions, often decorate their apartments in blue.

How does yellow affect a person?

Yellow color - light and bright, associated with summer, sun, relaxation on the beach. It is impossible to unequivocally answer the question whether it refers to warm or cold shades. Intense yellow: mustard, golden, pear, refer to warm tones, and lemon yellow or yellow-green to cold.
The effect of yellow on a person is positive. Psychology believes that this color symbolizes the intellectual activity of a person. It stimulates those areas of the cerebral cortex that are responsible for the development of memory. Various studies have shown that shades of yellow increase mental productivity, help concentrate and help to remember large amounts of information.

People who prefer yellow are distinguished by an easy-going character, a great charge of vital energy and a good sense of humor. They are positive, they know how to find their advantages in everything, they rarely take offense. They have developed logical thinking, a desire for self-education.

Since yellow has a positive effect on the emotional state of a person, decorating your interior in this color scheme is a great idea. Yellow invigorates and gives energy, so it is suitable for finishing those rooms where little sunlight comes in. It also awakens the appetite, and the kitchen, decorated in yellow-orange tones, will look bright and elegant.

How does green color affect a person?

Green is a symbol of life, nature, harmony. Subconsciously, it is perceived by people as a symbol of safety - it is no coincidence that the traffic signal that allows the traffic light is green. It is also used to treat claustrophobia - fear of confined spaces.
The effect of color on human health is as follows: according to fans of color therapy, green has an anti-inflammatory effect, strengthens muscles and bone tissue, relieves tension from the eyes and heals the bronchi.

What kind of people choose green in their clothes? Sociable and friendly, not prone to conflicts and squabbles with others. Often they turn out to be too soft and cannot defend their point of view on any issue. Admirers of green easily adapt to new conditions, know how to compromise. Their weak points are the habit of worrying about their failures for a long time, self-doubt, nervousness.

Green color has a positive effect on a person: it tones up, gives strength and energy, stimulates mental activity. In light green colors, you can decorate a study or a study area in a room. It is not recommended to decorate the bedroom with green: it is unlikely that you will be able to fully relax.

What black, white and gray colors will tell you

Black is traditionally considered a symbol of grief and grief, the influence of color on the human psyche is heavy and depressing. It is rare to find a person dressed in black from head to toe, unless he is a representative of some subculture.
Anyone who uses a lot of black when decorating a home is restrained in expressing his emotions and feelings. Such people are often too dry, they try to calculate the situation several moves ahead. The influence of black colors in the interior on a person is rather negative: although dark furniture, floors and walls get dirty less, they seem to "put pressure" on the landlord. At home, it feels like less air. Therefore, do not abuse black and other dark shades when decorating an apartment.

If a person's interior is dominated by white colors, he strives for perfectionism. White symbolizes completeness, final decision-making and complete freedom. White lovers often design their homes in a minimalist style. What will the love of white outfits tell us about? About a high level of accuracy, the desire to surpass others in everything.
Gray is considered neutral. People who prefer it seek to isolate themselves from problems and “blend in with the crowd”. Perhaps the gray outfit will not look too bright, but it will make its owner feel comfortable and cozy. Often it is chosen by office workers.

Considering the influence of the color of clothing on a person, it is necessary to consider how the costume will be perceived by others. For example, the idea of ​​showing up for an interview wearing a colorful dress may not be the best idea. It is better to give preference to calm, sustained tones.

In addition to the basic eight colors discussed above, there are many different shades in the world. It is purple, brown, pink, light green, beige, turquoise, steel, emerald. Competently combining and combining them, you can create unique images.

The psychological effect of flowers on a person has been proven by multiple studies, so this should not be neglected. The knowledge of how colors affect the psyche should be used when making up your wardrobe or thinking about upcoming renovations in an apartment. If a person believes that his taste is not well developed enough, it is difficult for him to choose stylish color combinations, then fashion magazines will come to the rescue, where you can spy on current trends.